Senior Store Manager Full Time

Job Title: Senior Store Manager

Company: Thomas Pink Shirtmaker Limited

Brands: Thomas Pink / Pink London

Role Purpose

The Senior Store Manager is responsible for driving the commercial performance, customer experience, and operational excellence of the Thomas Pink store. This is a highly sales-driven leadership role, accountable for delivering exceptional results through strong team leadership, premium client engagement, and flawless execution of brand standards.

This role requires a proactive, hands-on leader who leads from the front, thrives in a fast-paced retail environment, and consistently builds a high-performance, client-led sales culture.

Key Responsibilities

Commercial Performance & Sales Leadership

• Own and deliver store sales targets and overall commercial performance.
• Drive key retail KPIs including sales, ATV, UPT, and conversion rate through exceptional service and selling behaviours.
• Maintain a strong trading focus with continuous awareness of performance, opportunities, and risks.
• Lead with a proactive, results-driven mindset and strong commercial accountability.

Clientelling, CRM & VIP Development

• Build and execute a strong clientelling strategy to develop loyal, high-value customer relationships.
• Increase store data capture and CRM engagement to improve customer insight and retention.
• Target and develop VIP customers through personalised outreach and relationship management.
• Roll out and embed styling appointments to deliver personalised, appointment-led shopping experiences.
• Deliver regular in-store events to drive engagement, strengthen client relationships, and generate incremental sales opportunities.

Service Proposition & Experience Development

• Build out and continuously elevate the store service proposition to deliver a premium customer experience.
• Lead the roll-out of made-to-measure services, ensuring full team capability and commercial confidence.

Visual Merchandising & Commercial Presentation

• Ensure VM standards are consistently executed to drive sales density and maximise product performance.
• Use visual merchandising strategically to highlight key product stories and support conversion.
• Maintain a premium, aspirational store environment aligned with brand expectations.

Local Business & Community Engagement

• Develop strong relationships with local businesses, hotels, and corporate partners to drive new customer acquisition and footfall.
• Identify and execute local partnerships, collaborations, and events to enhance brand presence.
• Leverage community engagement to support both CRM growth and store performance.

Operational Excellence & Stock Management

• Ensure full operational compliance, stock integrity, and loss prevention standards are maintained.
• Work closely with warehouse and merchandising teams to ensure effective store replenishment and availability of key lines.
• Oversee all store operations including scheduling, payroll, and administrative accuracy.

Leadership & Team Development

• Lead, coach, and inspire a high-performing, sales-driven team.
• Set clear expectations and hold the team accountable for delivering strong KPI performance.
• Foster a culture of energy, accountability, and continuous improvement.