Manager, Commercial Finance – Consumer Marketing – Fixed Term 12 Months Full Time NEW

Finance

Job Description:

Manager, Commercial Finance – Consumer Marketing – Fixed Term 12 months

This key role is integral to supporting the leadership team of Consumer Marketing at King. You will partner closely with Consumer Marketing leaders to provide financial insight, challenge, and strategic support, ensuring investments are robust, aligned, and optimised for maximum impact. Working alongside the Commercial FP&A team, you will shape forecasts, evaluate opportunities, and deliver insights that help drive stronger business outcomes across King’s marketing efforts.

Your role within our Kingdom

Key Responsibilities:

• Strategic Partnering: Act as a trusted finance partner to Consumer Marketing leadership, advising on commercial strategy, investment decisions, and campaign planning.
• Forecasting & Planning: Shape assumptions and lead reviews for Consumer Marketing forecasts, working in partnership with FP&A. Ensure plans reflect both ambition and sound financial discipline.
• Performance Management: Track and analyse marketing investments and performance outcomes, highlighting risks, opportunities, and areas requiring deeper analysis. Provide timely insights and recommendations to leadership.
• Budget Management: Oversee cost management across key cost areas, partnering closely with budget owners to optimise both campaign (activation) spend and BAU costs for maximum ROI and VFM. Drive financial discipline and accountability, ensuring spend is aligned to strategic priorities.
• Insight & Challenge: Translate data into clear insights, constructively challenging assumptions to improve ROI and inform decision-making.
• Cross-Functional Collaboration: Partner with marketing, analytics, strategy, and FP&A teams to embed financial perspectives into decision-making forums and strategic initiatives.
• Ad Hoc Projects: Support business cases, memos, and analytical deep dives into marketing initiatives and new opportunities.

Skills and Experience:

• Proven experience in a finance business partnering role within a global, fast-paced industry (gaming, tech, or digital preferred).
• Strong commercial acumen, with understanding of marketing performance drivers and ROI frameworks.
• Demonstrated ability to challenge and influence senior stakeholders while building trusted relationships.
• Skilled at shaping forecasts and translating marketing strategies into robust financial outlooks.
• Highly analytical, with advanced Excel and financial modelling expertise.
• Excellent communication and storytelling skills, able to translate complex data into clear, actionable insights for non-finance stakeholders.
• Collaborative and proactive, able to work across functions to align on strategy and execution.
• Experience with financial systems (e.g., Hyperion, Forecasto) and data visualisation tools (e.g., Power BI) an advantage.
• Professional qualifications (ACA, ACCA, CIMA, or equivalent) preferred.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.

Making the World Playful

Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We’re dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!

About King

With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Saga. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.