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Responsibilities
The LIVE Operations team is obsessed with everything to do with TikTok LIVE. Our focus is to continually champion and optimize TikTok LIVE through working with creators to ensure a creative, fun and safe space for all of our users.
The LIVE Operations team is looking for an an enthusiastic LIVE Influencer Operations Manager to build strategic, successful, long-term relationships with creators in the UK.
Responsibilities:
– Scaled Portfolio Management: Own and manage a broad portfolio of creators across tiers, delivering a personalised, high-quality experience at scale, balancing efficiency with the “white glove” standard expected by top-tier talent.
– Top Creator Management (1:1): Serve as the dedicated point of contact for high-revenue creators, building deep, trusted relationships and acting as their primary strategic advisor on the platform.
– Talent Development: Proactively identify and nurture emerging creators, supporting their growth trajectory through coaching, content guidance, and structured development plans designed to accelerate progression into higher tiers.
– Performance Management: Lead monthly data reviews, performance recaps, and forward-planning sessions with creators, using insights to set clear targets and drive continuous improvement in revenue and content quality.
– Engagement Cadence: Maintain a structured and tiered engagement rhythm, from high-touch 1:1 relationship management for top creators to scalable 1:many check-ins, briefings, and strategic touchpoints for the broader portfolio.
– Campaigns & Product Adoption: Drive creator participation in platform incentive campaigns and champion the adoption of new features and products, acting as the key bridge between TikTok and its creator community.
– Data-Driven Decision Making: Continuously monitor creator performance data, translate insights into actionable strategies, and iterate on plans to meet and exceed revenue and growth targets, even in the face of challenges.
– Cross-Functional Collaboration: Partner with internal teams including product, marketing, and operations to amplify creator profiles, co-produce featured content, and contribute to improvements in the wider Creator Management model.
– Platform & Industry Expertise: Demonstrate deep knowledge of the livestream ecosystem and TikTok LIVE, sharing best practices and educating creators on how to optimise their content and sessions for maximum performance.
Qualifications
Minimum Qualifications:
– 4 years of working experience in Talent, Influencer, or Creator Management.
– Excellent verbal and written English communication skills.
– Demonstrated understanding of the livestream landscape, including platform dynamics, creator behaviour, and audience engagement.
– Proven ability to work collaboratively and efficiently within a team environment.
Preferred Qualifications:
– 4+ years of working experience preferably within a live-streaming platform or content ecosystem.
– Ability to manage a large, diverse portfolio of creators at scale while tailoring communication and approach to individual needs and platform priorities.
– Strong influencing skills, with the ability to align both external creator partners and internal stakeholders around platform priorities and business growth objectives.
– Highly organised, with the ability to build and maintain robust tracking systems that support portfolio management and performance monitoring.
– Results-oriented mindset with strong data analysis skills, able to translate performance insights into clear, actionable strategies.
– Comfortable operating in a fast-paced, evolving environment with the agility to adapt priorities and approaches as the business scales.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
