Graduate CRO Analyst / Web Analyst Full Time

We’re looking for a curious and motivated Graduate CRO Analyst to join our digital optimisation team. This is an exciting opportunity for a recent graduate who is keen to start their career in digital analytics and user experience, working hands‑on with real data to improve how users interact with our websites.

You’ll support the analysis and optimisation of website performance, working closely with our Conversion Rate Optimisation Manager to turn user behaviour insights into practical improvements. With structured training, close mentorship, and exposure to industry‑leading tools, this role offers an excellent foundation for building key analytical, technical, and commercial skills in a fast‑paced digital environment.

If you enjoy problem‑solving, have a passion for data‑driven decision making, and are eager to learn how experimentation and insight can shape better online experiences, this role is an ideal starting point for your career.

Package: We are offering a salary of £26,000 to £30,000 per annum (dependent on experience), 24 days holiday, plus your birthday as an additional day, life assurance, Health CashPlan, and a range of other employee benefits!

Location: This is a hybrid working role, with a requirement to be based in our Borehamwood office one day per week.

Here’s What You’ll Be Doing With Us

• Support the tracking and analysis of website performance using Google Analytics (GA4) and other analytics tools.
• Assist in creating and maintaining reports and dashboards to monitor key performance indicators (KPIs).
• Help analyse user journeys and behaviour to identify opportunities for improving conversion rates.
• Support the setup, monitoring, and analysis of A/B tests, including documenting results and learnings.
• Work with UX/UI, design, development, and marketing teams to support testing and optimisation initiatives.
• Assist with basic data analysis using BigQuery to support funnel and performance reporting.
• Use session recordings and user feedback tools (e.g. FullStory, UserTesting) to help identify usability issues.
• Help identify bugs or performance issues on the website and report findings clearly to relevant teams.
• Provide ad‑hoc analytical and reporting support to the wider marketing team.

Essential

Our Wishlist of your previous experience:

• Recently graduated (or graduating soon) with a degree in a relevant field such as Analytics, Maths, Economics, Marketing, Psychology, Computer Science, or a related discipline.
• Strong interest in digital analytics, CRO, or user experience.
• Analytical mindset with the ability to interpret data and spot patterns or trends.
• Basic understanding of Google Analytics, data analysis, or similar tools (academic or personal projects acceptable).
• Comfortable working with Excel (pivot tables, formulas, lookups).
• Good attention to detail and strong organisational skills.
• Clear communication skills, with the ability to explain insights in a simple way.

Desirable

• Exposure to GA4, Google Tag Manager, BigQuery, SQL, or data visualisation tools (e.g. Looker Studio, Power BI).
• Understanding of digital marketing channels such as PPC, SEO, email, or social.
• Coursework or projects involving data analysis, experimentation, or user research.

What we are all about!

Pinnacle Pet UK is a Top 5 UK Pet insurer with a clear ambition to be the leading Pet healthcare and insurance services partner in the UK.

We are part of the Pinnacle Pet Group (PPG) – a pan European fully integrated pet insurance and health services platform which was set up as a joint venture between JAB Holding Company and BNP Paribas Cardif. PPG’s ambition is to create the leading pet insurance and health services platform globally.

Over the last two years, through the success of our partnership strategy, which includes Sainsbury’s Bank, PDSA and Post Office, we’ve doubled the size of our business. We have ambitious growth plans through UK and European partnerships, and own brand and a clear vision for the development of our customer and partner proposition.

Not only do we have big ambitions for innovation, customer experience and growth, we also pride ourselves on being a great place to work. We know not everyone works best confined to the four walls of the office, which is why we embrace hybrid working. Our teams come together to collaborate in the office when needed, but we also have the space and the freedom to work from home. We believe people should have the best of both worlds to foster creativity, social connections, shared learning autonomy and productivity. It helps support a good work-life balance, and it’s the way we want to be.

We are an equal opportunities employer, committed to eliminating discrimination in the workplace and to promoting equal opportunities for all staff.

We offer accessibility help with application forms which is available via the jobs page of our website.

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.