Global Brand Strategy & Marketing Content Specialist Full Time

Global Brand Strategy & Marketing Content Specialist, Ophthalmology

About Astellas

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women’s health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com .

Are you driven to make a real difference in the lives of patients?

We’re seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren’t afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Location and Working Environment

This position is hybrid and will require you to be onsite 2 days per week in our Bourne office, UK.

Astellas’ Responsible Flexibility Guidelines Statement – At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.

Purpose & Scope

• The Content Specialist will strengthen Astellas’ ability to deliver impactful, audience-focused content by building content as a core capability for Global Brand Teams. This role drives business results through efficient, optimised content operations aligned with the Global for Local model.
• As a subject matter expert, you’ll lead best practices across the full content lifecycle—ensuring seamless, omnichannel delivery of tailored messaging. You’ll support both strategy and execution, from planning and modular content creation to production, review (ABC/MLR), and distribution—ensuring compliance and operational excellence throughout.
• Working closely with cross-functional teams—including brand marketing, medical affairs, analytics, global review teams, affiliates, and external partners, you’ll also track performance, generate insights, and continuously optimise campaigns. Your learnings will shape future content strategies and elevate overall impact.
• This is a fast-paced, highly collaborative role where you’ll manage multiple projects, act as a key liaison for global ways of working, and help embed scalable, efficient content practices across the organization.

Role And Responsibilities

• Supporting global brand and scientific marketing teams by planning, creating, and approving high-impact content.
• Delivering light medical writing by developing and adapting brand assets for global use.
• Owning end-to-end content project management by coordinating internal creative and production workflows.
• Leveraging knowledge of digital innovation by applying content and marketing technologies to enhance engagement.
• Serving as a Veeva PromoMats SME by managing workflows and coordinating with internal and external partners.
• Collaborating with ABC/MLR reviewers by ensuring seamless review and approval of marketing materials.
• Building and maintaining scalable content ecosystems by managing portals, libraries, modular assets, and metadata accuracy.
• Driving global content effectiveness by enabling affiliate alignment, sharing best practices, and establishing KPI frameworks for data-driven decision-making Identify and support market access activities to ensure availability of Astellas brands in line with pricing and reimbursement strategies.
• Support positioning of brands within treatment guidelines and diagnostic protocols.
• Collaborate with internal stakeholders to align strategies, share insights and best practices, meet customer needs effectively, and contribute to affiliate initiatives that strengthen brand performance and competitive advantage.

Required Qualifications

• Bachelor’s degree or equivalent
• Solid experience in content creation, copywriting, content localization, and digital/omnichannel engagement within the pharmaceutical, life sciences, or other highly regulated industries
• Medical copywriting experience gained within an agency or life sciences company
• Strong experience working with data, analytics, and insights, with the ability to translate data into meaningful information that supports decision-making
• Proven track record of delivering complex, multi-stakeholder projects and initiatives
• Experience working within pharma brand teams and content creation, and/or brand marketing, including digital strategy, digital marketing, and multi-channel content delivery
• Up-to-date knowledge of innovations in content strategy, including modular content approaches and evolving content operations
• Strong communication and presentation skills, with the ability to influence and engage senior leaders and key stakeholders

Preferred Qualifications

• Science degree or equivalent.
• Experience in omnichannel content within pharmaceutical, life sciences, FMCG, or other content-driven industries, or within an advertising/marketing agency
• Familiarity with Legal, Medical, and Regulatory (LMR) review processes and local compliance requirements
• Sales or field experience engaging with HCPs, payers, and patients
• Exposure to oncology or other specialist therapeutic areas
• Forward-thinking mindset with a strong interest in digital transformation and innovation in content and marketing platforms

What awaits you at Astellas?

• Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients’ lives worldwide.
• Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
• Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you’ll have the opportunity to shape the future of healthcare.
• A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.

Our Organizational Values and Behaviors

• Impact
• Innovation
• Integrity
• One Astellas
• Accountability
• Courage
• Sense of Urgency
• Outcome Focus

Benefits

Careers | Astellas

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Beware of recruitment scams impersonating Astellas recruiters or representatives. Authentic communication will only originate from an official Astellas LinkedIn profile or a verified company email address. If you encounter a fake profile or anything suspicious, report it promptly to LinkedIn’s support team through LinkedIn Help.