Chief Marketing Officer (CMO) Full Time NEW

Troubadour makes bags and accessories for the people building the future. Our job is to make their days a little easier and their missions a little more enjoyable.

We’ve grown 14 times in five years. Built on a real point of view and the best product in the market.

We’re looking for a CMO to lead our next phase of growth, someone who’s done this before, at a brand that had to earn it. Someone who knows how to build something durable. Someone who can build a great brand with commercial discipline.

Brand

• Own brand strategy across every channel and market.
• Work directly with the CEO and Creative Director on creative, content and campaigns.
• Own performance marketing across paid social, paid search, affiliate, email and SMS, SEO, and Amazon. Set the strategy, understand the economics and hold partners accountable.
• Define how we acquire and retain customers. Build LTV and CAC for growth that lasts.
• Every brand touchpoint should reflect who we are and how we work.
• Leading in AI; Faster creative. Sharper personalisation. Better insight.

Commercial

• Own top-line revenue across DTC and Amazon.
• Build channel-specific strategies that balance growth, profitability, and brand.
• Know the unit economics well enough to make fast, confident investment calls. Know when to scale. Know when to stop.
• Partner closely with Product and Operations on merchandising, pricing, and promotions.
• Build the flywheel. Channels, creative, retention, and brand. All compounding into growth that pays for itself.

Performance

• Turn strategy into focused execution with measurable outcomes.
• Own the core commercial KPIs: traffic, conversion, AOV, CAC, LTV, ROAS.
• Use data to guide investment and interpret results.
• Test. Learn. Scale what works. Without losing sight of what makes us distinctive.

Who You Are

• You’ve built or meaningfully shaped a brand with a real point of view
• You’ve driven the brand and the numbers. Not managed the team that did. You know what it feels like to be accountable for both.
• You know Amazon Ads, Meta, and Google well enough to set strategy, read the data, and know when you’re being told what you want to hear.
• You’ve owned a budget and a number. You’re not looking to get closer to the commercial side. You’re already there.
• You work AI-first. Your team moves faster because of it. You’ve already figured out where it creates real leverage in marketing, and you bring that in from day one.
• You give direct feedback. You hold a high bar. And you do it in a way that makes people want to do better work, not less.
• You love this kind of work. The hard parts. The boring parts. The parts no one will see.
• You take the work seriously. You don’t take yourself too seriously. We try not to either.

Why Troubadour

A brand with real momentum, a clear point of view and serious commercial ambition. A CEO who cares deeply about craft and is genuinely collaborative. A creative team worth leading. And the scale of challenge that makes this kind of role worth doing.

We offer unlimited annual leave, remote and hybrid working, a wellness allowance and our annual Troubadour offsite, an all-expenses-paid trip anywhere in the world.