Brand Manager – Singha Beer (Thai Consumer) Full Time NEW

Responsibilities:

• Develop and execute comprehensive brand strategies to strengthen Singha Beer’s positioning in the Thai market.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities and threats.
• Lead 360-degree marketing campaigns across digital, traditional, and experiential channels to drive brand awareness and engagement.
• Collaborate with creative agencies to design and implement impactful branding, including above-the-line (ATL) and below-the-line (BTL) activities.
• Spearhead new product development and packaging innovations to meet changing consumer preferences.
• Manage rebranding and product repositioning initiatives to address evolving market dynamics.
• Conduct market research and analyze consumer behavior to refine targeting and improve communication strategies.
• Create unique brand experiences tailored to specific segments, including urban drinkers, tourists, office workers, and golfers.
• Work closely with the sales team to create tailored strategies for different sales channels (modern trade, traditional trade, and on-premise outlets).
• Monitor sales performance and provide actionable insights to improve execution.
• Develop point-of-sale materials (POSM) and trade promotions to boost visibility and drive sales in retail and on-premise locations.
• Strengthen relationships with key accounts to increase brand penetration and presence.
• Oversee brand marketing and trade budgets, ensuring efficient allocation and maximizing ROI.
• Plan and execute trade promotions to support sales targets while maintaining profitability.
• Partner with product development, sales, and supply chain teams to ensure seamless product availability and alignment of brand objectives.
• Work with external agencies and partners (e.g., TaylorMade, AIS) for co-branded campaigns and collaborations.
• Develop strategic partnerships with trade customers, hospitality venues, and key distributors to increase brand visibility and sales.
• Provide training and support to trade partners to enhance product knowledge and sales capabilities.

Qualifications :

• Bachelor’s degree or equivalent in Marketing
• Minimum 7 years of experience in brand management and marketing with a proven track record of driving sales, preferably in leading beverage or dynamic food retail businesses
• Able to conduct market visits or marketing event during night shifts
• Should be comfortable participating in social or business settings where alcohol is served