Brand Partnerships Sales Executive Full Time NEW

ABOUT THE ROLE

BFC Brand Partnerships Sales team are responsible for creating new partnerships to support BFC’s key events (LFW, The Fashion Awards) and BFC Initiatives. The team are responsible for establishing and maintaining strong relationships across all brand categories providing best in class creative partnership opportunities to meet both brand and BFC commercial objectives, while upholding a strong pipeline of new business leads and converting sales.

This is a hybrid role, with a minimum of 3 days a week in office. The BFC Office is based at: Soho Works, 180 Strand, Temple, London, WC2R 1EA

Standard company working hours are 09.30 to 17.30 or 9.00 to 17.00, flexibility and non-standard hours are required during events.

ABOUT THE BFC

The British Fashion Council (BFC) is a not-for-profit organisation that strengthens British fashion in the global economy as a leader in responsible, creative businesses. It does this through championing diversity, building and inviting the industry to actively participate in a network to accelerate a successful circular fashion economy. The BFC is a membership organisation, funded by industry patrons, commercial partners and the government. It convenes the UK fashion industry through three strategic pillars: Supporting Excellence in Design; Empowering Growth; Communicating to Activate Positive Change.

The BFC encourages a culture which empowers, values, nurtures, supports and rewards its employees and promotes a positive environment with a focus on team collaboration and open communication.

The BFC is committed to being an Equal Opportunities Employer. Diversity, Equality and Inclusion. They’re more than just words. We are inclusive. We celebrate and champion multiple approaches and points of view. We believe diversity drives innovation. So together we’re building a culture where difference is valued. Our commitment to inclusion drives us forward every day internally and externally.

Everyone is welcome, as an inclusive workplace the BFC encourages our employees to bring their true self to work and we commit to develop your skills and advance your careers in a culture of creativity.

BFC ETHOS AND VALUES:

Our mission is to establish a dynamic, inclusive, and unified network that advocates for British talent, innovation and creativity. Through meaningful and authentic engagement with all stakeholders, we aim to foster collaboration, inspire innovation, stimulate connections, inform, provide access, and promote mutual growth. Through our commitment to excellence, we want to empower our network and pioneer new approaches that drive progress and create lasting tangible impact.

We deliver our strategy through our pillars:

• Relentless Innovation: Preparing businesses for positive change by embracing innovation.
• Fuelling Responsible Growth: Develop a dynamic, inclusive and unified community that advocates for creativity, innovation and collectively supports the industry to grow and talent to gain access. We deliver this through our annual programme of events for the BFC Community of members and patrons which connects, updates, and promotes them while giving them a voice. The BFC Foundation charity raises funding to support creative talent through our world class designer support initiatives.
• Amplifying our Narrative Globally: though storytelling, evolving BFC platforms to amplify excellence in creativity and our role in the UK’s cultural influence focusing on creativity, culture and commerciality. The Fashion Awards and London Fashion Week are best in class here.

THE ROLE

Responsibilities

• Support the Sales Manager on implementing the sales strategy
• Responsible for weekly reporting to C-suite on category updates
• Responsible for the management of a minimum of two key sales categories with associated personal targets
• Support from Sales Manager, Head of Partnerships and Commercial Director to manage risk
• To work with wider BFC teams when creating partnership proposals to ensure internal buy-in from Events / Communications & PR / Marketing and Designer Relations, with support from Sales Manager when escalation required
• Work closely with Sales Manager and Account Management team to develop relevant and appropriate partnerships as well as involving the team in relevant stages of proposal
• To approve full partnership with Sales Manager as well as relevant internal teams, and ensure a successful transition through contract to delivery
• To step in to support Account Management when necessary, with support from Sales Manager and Head of Partnerships, to manage challenges and up-sell identified opportunities
• Responsible for processing the sales expenditure budget lines – overseen by Sales Manager and Head of Partnerships
• Responsible for achieving own sales category targets each FY

Presales

• To create and manage a comprehensive pipeline across all BFC events and initiatives – accountable for own categories supported by Sales Manager
• Actively outreach to prospective clients and manage all in-bound queries – feeding through to Sales Manager where relevant based on seniority
• Responsible for arranging weekly new business meetings with clients in categories to build relationships and maintain momentum with partnership pitches
• To report risk to Sales Manager and Head of Partnerships on own categories
• Responsible for updating generic pitch and sales decks, proposals and contracts – in line with BFC guidelines

Sales

• Experience in developing creative concepts and proposals
• With support from Sales Manager and Head of Partnerships, Sales Exec will put together high-quality pitches to answer client requirements and briefs
• Some experience in contributing to external pitch meetings – with support from Sales Manager, Head of Partnerships and Commercial Director
• Ideate from proposal stage, with support from Sales Manager and Head of Partnerships at contracting stage

Campaigns

• Working with Account Management to identify up-sell opportunities and pitch to existing clients, specific to the categories you own

Post campaign

• Prepping for and attending review meeting, supporting Account Management in re-signing existing clients for categories you own

Key relationships

• External – commercial brand partners and agencies
• Internal – events, communications, designer relations, finance, education and Government teams.
• And any other duties that your Manager/Senior Member of the team deems relevant

Required Skills

• A minimum of 18 months sales experience in a relevant sales marketing position
• Must show determination regarding setting and achieving goals and ambition around their own development
• Self-starter and proactive
• Confident presenter and communicator
• Comfortable contributing to internal and external meetings
• Ability to identify high-value partnership prospects, research brands’ priorities, and build a targeted pipeline.
• Skilled at building trust with clients, navigating multiple decision-makers, and maintaining long-term relationships.
• Ability to translate brand needs into compelling partnership narratives, articulating value and differentiation clearly.
• Skilled in creating partnership proposals that combine commercial logic with creative activation ideas.
• Ability to negotiate terms, manage objections, and close deals that deliver mutual value.
• Knowledge of how brands measure success (awareness, engagement, conversion, perception, culture) and how partnerships support business goals.
• Work effectively with other business functions e.g events, communications, legal, finance and account management teams to bring partnerships to life.
• Strong awareness of industry trends, competitor movements, cultural moments, and consumer behaviour to spot opportunities early.
• A genuine interest in brand partnerships and the fashion industry
• Solutions focused and collaborative
• Exceptional organisational skills and attention to detail
• Team player
• Strong PowerPoint, Excel, Google slides and data entry skills

Salary & Benefits

• Subject to experience
• 25 Days Holiday Per Year + Bank Holidays

Upon completion of a successful probation period, you are also entitled to our additional benefits:

• Summer Working Hours which means that during July and August, our office closes at 3pm on a Friday so you can enjoy the sunshine
• A half day off on your birthday!
• Private Health Insurance with Vitality which comes with access to a Virtual GP and an Employee Assistance Programme
• x2 Wellness Days off per year
• Enrolment into the BFC Pension Scheme
• Religious Festivals Swapping – to be as inclusive as possible, our employees are able to swap any of the standard UK public holidays based on their own beliefs/identity and instead take these days to celebrate things that are more relevant to them (such as Diwali, or Eid, or Pride etc)

How to apply

To apply for this role, please follow the instructions below:

• Candidates should apply in writing with a covering letter highlighting your relevant experience for this role, attaching your CV to hr@britishfashioncouncil.com with ‘Brand Partnerships Sales Executive’ in the subject
• Application closing date: 2nd June 2026

Please note, all candidates must be eligible to live and work in the UK as we are unable to offer Visa sponsorships at this time.

Due to the volume of applicants, we are unable to respond to everyone or provide specific feedback. If you do not hear from us, please assume your application has been unsuccessful at this time.

Successful applicants will be notified by email by a member of the HR team and invited to a first stage interview with the hiring manager.

Upon application, please let us know if you require any reasonable adjustments for an interview/throughout the application process and we will do our best to support you.