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About Tom’s Studio
Tom’s Studio is a founder-led creative lifestyle brand. We design and make creative tools through curiosity, iteration and craft.
We have ambitious plans, a strong product pipeline, a talented team, and customers in nearly 90 countries. Over the past ten years, we’ve built something genuinely loved. The next chapter is about building on what we’ve created; bringing product, story and customer into one coherent, ambitious whole, and taking it to the next level.
We’re looking for an intrapreneur who loves thoughtful brands but also loves making things perform better. Someone analytical, commercially sharp and motivated by both continuous improvement and creating a customer experience that genuinely reflects the brand.
Role Description
This role is focused on three things:
- improving conversion across our Shopify storefront
- improving how we communicate with and retain customers through Klaviyo
- bringing our brand to life through the customer journey
You’ll own the ongoing CRO programme across the website, working closely with design and development to test, refine and improve the customer journey.
Alongside that, you’ll own our lifecycle marketing, improving how customers are welcomed into the brand, how they discover more of the range over time, and how we stay meaningfully connected to them after purchase.
Running through both is a brand brief: every PDP, email, landing page and post-purchase moment should feel unmistakably Tom’s Studio. Performance and brand pulling in the same direction, not against each other.
There’s also a smaller SEO component focused mainly on on-page hygiene, merchandising structure and helping product and landing pages perform properly.
This is a hands-on role for someone who likes ownership, enjoys problem solving, and gets satisfaction from steadily improving commercial performance over time.
What you’ll do…
CRO & Ecommerce
- Set the testing agenda. What’s worth focussing on next, and why
- Run structured A/B tests across the site
- Improve merchandising, navigation and customer journeys
- Refine product pages, landing pages and onsite messaging
- Brief and QA updates with our development agency
- Coordinate landing pages with campaigns and launches
- Plan, execute and analyse initiates to drive basket building and x-sell opportunities
CRM & Lifecycle
- Own Klaviyo flows, campaigns and segmentation
- Set the direction of the lifecycle programme, where it needs to go next, and what to retire
- Improve welcome, abandoned cart, post-purchase, cross-sell, win-back and segmented customer journeys
- Build smarter behavioural segmentation around our personas
- Improve repeat purchase and customer engagement over time
- Own our referral and loyalty schemes
- Support launches and campaigns with lifecycle comms
- Continuously test subject lines, messaging, cadence and content structure
Brand Expression
- Bring the brand to life across every customer touchpoint you own
- Hold a high editorial and visual bar across the work, in step with brand and design
- Make sure performance and brand pull in the same direction and never against each other
Trading & Insight
- Own weekly and monthly ecommerce reporting
- Track conversion, AOV, LTV, repeat purchase and email contribution
- Analyse customer behaviour and identify opportunities
- Feed insight back into product, marketing and merchandising decisions
SEO
- Maintain strong on-page SEO fundamentals across the storefront
- Improve metadata, structure and internal linking where needed
- Spot opportunities where SEO and customer education overlap, and make the case for them
What We’re Looking For…
- 3–5+ years in ecommerce, CRM or lifecycle marketing in a DTC brand
- Strong Shopify experience
- Strong Klaviyo experience
- Experience running CRO tests and learning from them
- Good commercial instincts and analytical ability
- Strong copy and communication skills
- Comfortable setting your own agenda and making the case for it
- Comfortable working in a fast-moving small team
Bonus points for:
- light Liquid knowledge
- experience with enthusiast or creative products
- strong merchandising instincts
- experience with agentic storefronts or AI SEO
The Kind of Person Who’ll Thrive Here…
Someone who:
- likes building and improving things
- takes ownership naturally
- has opinions and brings them
- doesn’t wait to be told what to do next
- enjoys both creative and analytical work
- pays attention to detail
- moves quickly without a huge amount of process
- enjoys working closely with a small team
You should be equally comfortable:
- reviewing trading numbers
- rewriting a PDP
- planning a lifecycle flow
- spotting UX issues
- or briefing a test to developers
Within the first 6–12 months we’d expect:
- a clear CRO testing rhythm
- stronger lifecycle flows and segmentation
- improved repeat purchase and email performance
- sharper product pages and merchandising
- clearer trading visibility and reporting
- a more joined-up customer journey across the site and CRM
Why Join Tom’s Studio
- Real ownership and autonomy
- A genuinely loved product and customer base
- A product-led creative business
- A small collaborative team
- The chance to help shape the next stage of growth
