Brand Marketing Manager (B2B) Full Time NEW

• Brand Marketing Manager (B2B)
• Perm
• Theale | Hybrid (3 days per week onsite)
• You must be eligible to work in the UK without the need for Sponsorship

MAIN PURPOSE OF ROLE

We are at the forefront of UK digital infrastructure, delivering connectivity solutions that support customers, landlords, and partners across the telecommunications ecosystem. As the business expands its propositions and enhances customer experience, the Customer Office plays a key role in driving operational excellence, brand impact, and customer satisfaction.

The Brand Marketing Manager will lead brand marketing strategy and execution to build awareness, credibility, and preference across priority audiences. The role is responsible for creating top- and mid-funnel campaigns for new products and vertical markets, strengthening market position and supporting growth across both the core business and new business opportunities.

This role is accountable for translating brand strategy and positioning into compelling narratives, campaign territories, and always-on brand activity that establish credibility in new markets, reinforce leadership in core markets, and create the foundation for performance marketing to convert demand into leads.

Scope

Own the brand marketing strategy, roadmap, and execution aligned to:

• Company strategic priorities
• Core business growth
• New product launches and vertical market entry

Lead top- and mid-funnel campaign strategy and execution for:

• New propositions
• New verticals and enterprise segments
• Market education and category positioning

Translate brand strategy, positioning, and value propositions into:

• Brand narratives and messaging frameworks
• Campaign territories and creative themes
• Proof points and evidence-based storytelling

Own always-on brand presence and upper-funnel activity, including:

• Thought leadership and market education
• Credibility and trust-building campaigns

Act as marketing owner of brand guidelines and tone of voice execution, ensuring:

• Consistent messaging
• Alignment with brand tone of voice
• Partnership with Brand & Creative Studio on visual identity

Partner with Product, Growth, and Sales teams to ensure brand narratives align with commercial priorities.

Delivery

• Develop and deliver integrated brand-led campaigns that drive awareness and consideration, including:
• Evergreen customer and company brand campaigns
• New product and vertical launch campaigns
• Category and market education campaigns
• Thought leadership and reputation-led campaigns
• Produce campaign briefs and content for stakeholders and the Brand & Creative Studio
• Work with Content Marketing and Social teams to operationalise brand narratives through editorial themes, social series, and long- and short-form content
• Partner with the Performance Marketing Manager to ensure seamless progression from awareness and consideration through to lead generation
• Collaborate with Digital Growth Enablement teams to ensure effective brand expression across websites, landing pages, portals, and digital journeys
• Track and report on brand and upper-funnel performance, including awareness and engagement indicators, message cut-through, content consumption trends, and share of voice in priority themes (in partnership with Corporate Communications)

ROLE EXPERTISE

• Strong expertise in B2B brand and upper-funnel campaign marketing
• Ability to develop campaigns that build awareness and consideration for complex propositions across digital, trade, paid, and earned channels
• Strong narrative development, positioning, and messaging capabilities
• Excellent briefing and creative collaboration skills
• Strong understanding of how upper-funnel activity supports lower-funnel demand generation

PERSON SPECIFICATION

Knowledge

• Brand marketing and upper-funnel campaign strategy
• New product and vertical launch marketing
• Messaging frameworks and value proposition development
• Multi-channel brand activation

Skills

• Brand storytelling and campaign development
• Strategic planning and briefing
• Stakeholder management and influencing skills
• Strong prioritisation and delivery discipline

Experience

• Proven experience leading B2B brand and upper-funnel campaigns
• Experience supporting new product and market launches
• Experience working with creative studios or agencies
• Experience partnering with performance and content marketing teams