SDR Full Time

Do you love turning curiosity into real sales opportunities?

Are you energised by starting conversations that lead to meaningful business relationships?

Do you thrive in a fast-paced role where your outreach directly fuels revenue growth?

Role Purpose

The SDR (Sales Development Representative) converts interest into pipeline. You’ll run targeted outbound and fast, high‑quality follow‑up on marketing leads to create qualified meetings and early opportunities for the sales team. You’ll partner closely with Marketing on campaigns and events and with Sales on hand‑offs, next steps, and pipeline hygiene to maximise ROI. (This role’s collaboration with Marketing is intentional to ensure timely lead follow‑up and measurable impact from campaigns.

Key Responsibilities

• Outbound Prospecting: Research target accounts and decision-makers, build contact lists, and run multi-touch outreach campaigns across phone, email, and social platforms (e.g., LinkedIn).

• Lead Follow-Up & Qualification: Respond quickly to marketing leads, qualify prospects using agreed criteria, and progress opportunities or recycle them with clear reasoning.

• Discovery & Sales Handoff: Conduct early discovery conversations to confirm need, authority, timing, and fit; secure meetings and provide clear CRM notes and next steps for the sales team.

• Marketing & Campaign Collaboration: Work closely with Marketing on campaigns, webinars, and events—inviting prospects and executing structured post-event follow-ups to maximise ROI.

• Account Insight, CRM & Improvement: Research buying centres and industry triggers, maintain accurate CRM data, ensure compliance (GDPR/PECR), and continuously improve outreach through testing and shared learning.

Success Measures (KPIs)

• Qualified meetings booked and accepted by sales
• Sales‑accepted leads / SQLs and pipeline sourced
• Conversion rates (MQL→SAL→SQL), speed‑to‑lead, and data quality
• Activity metrics that correlate with outcomes (tracked and reviewed, with quality over volume)

Job Requirements

• Experience in an SDR/BDR or outbound lead‑gen role (tech/SaaS or services preferred)
• Confident communicator—clear writing, active listening, objection handling, and next‑step control
• Proficient with CRM (e.g., Dynamics 365/Salesforce) and sales engagement tools (e.g., sequences/cadences, email tracking); LinkedIn Sales Navigator and a data provider (e.g., Cognism/ZoomInfo) experience is a plus
• Comfortable partnering with Marketing on campaigns/events and with Sales on opportunity progression (our process emphasises this interlock to maximise campaign ROI)
• Organised, coachable, resilient; data‑driven with a test‑and‑learn mindset

Company description

SoftwareOne and Crayon have come together to form a global, AI-powered software and cloud solutions provider with a bold vision for the future. With a footprint in over 70 countries and a diverse team of 13,000+ professionals, we offer unparalleled opportunities for talent to grow, make an impact, and shape the future of technology. At the heart of our business is our people. We empower our teams to work across borders, innovate fearlessly, and continuously develop their skills through world-class learning and development programs. Whether you’re passionate about cloud, software, data, AI, or building meaningful client relationships, you’ll find a place to thrive here. Join us and be part of a purpose-driven culture where your ideas matter, your growth is supported, and your career can go global.