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NOTE: This is an AI-native role. If you are not actuvely using AI, please do not apply.
Commercial Associate
London / hybrid · base + commission + equity
About the company
We’re hiring for our client, Souk, who are building an AI-powered B2B partnerships marketplace.
In simple terms: SaaS companies use us to find and activate co-selling partners. When those partnerships drive revenue, Souk take a success fee.
They’re backed by Fuel Ventures and Antler, already working with companies like Vanta and Deel, and we’re now getting into the interesting part – seeing full partnership cycles play out.
The role
This isn’t a “follow the playbook” SDR role. There isn’t a playbook yet!
You’ll be responsible for building and running the commercial engine – from first outreach through to partner activation. That means figuring out what actually gets partners to move, not just sign.
A big part of the job is leverage. You’ll be expected to use AI and automation to operate at a level that would normally require a team.
What you’ll be doing
- Running outbound to SaaS vendors and getting them onto the platform
- Owning partner activation – turning signed partners into ones that actually refer qualified leads
- Writing (and constantly improving) all outbound and activation copy – both Souk-branded and vendor-branded
- Using signals (calendar, intent, activity) to time outreach properly, not just spray and pray
- Building workflows and automations across HubSpot, n8n, or Make to scale your output
- Working across HubSpot, Souk’s internal platform, and third-party data sources
- Spinning up lightweight internal tools when needed using Lovable, Claude, Cursor, or similar AI tools
What we’re looking for
- ~1+ year as an SDR (or similar) – comfortable owning a pipeline end to end
- Experience in SaaS – you understand how this ecosystem works
- Strong copy instincts – you know what gets replies vs what gets ignored
- Proven experience building automations (not just using sequences):
- n8n, Make, or CRM workflow builders
- Clearly AI-fluent:
- You’ve built or shipped something using tools like Claude, Lovable, Cursor (or equivalents)
- Comfortable in an early-stage environment – limited structure, lots of ambiguity
- Commercially curious – you’ll have opinions on what’s broken and how to fix it
What’s on offer
- Competitive base + commission (tied to real outcomes like partner activation, not vanity metrics)
- Meaningful early-stage equity
- Exposure across the full go-to-market: partnerships, outbound, product, fundraising
- A genuine path into AE, commercial lead, or product – depending on where you’re strongest
To apply
- Click apply here on LinkedIn
- Sumbit your CV, a short video telling us about how you use AI
- A screenshot of something you’ve built with AI
This is a founding hire.
You won’t be handed a system to run. You’ll be building the system.
If that sounds like your kind of problem, we should talk.