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About Us
At Unsociable, we specialize in making it ridiculously easy for brands to sell on TikTok Shop by creating exciting & engaging online experiences that convert content consumers into customers.
We are Unstoppable – we never let setbacks set us back. We strive to be the best in the business with relentless enthusiasm and maximise the effort we put into our work, driving daily incremental improvement and focusing on the next goal.
We are Unafraid – we like challenging the status quo, and we don’t mind being challenged back. We aren’t afraid to think outside the box and constantly try different things in the name of innovation.
We are Unassuming – we never rush to judgement and we always lead with compassion. We embody healthy relationships with our partners, our customers, and each other.
We are United – teamwork is key. People work smarter and faster when collaborating, and we recognise that without each other’s unique skills, perspective and support – we couldn’t achieve our ambitious goals and aspirations.
We are Unsociable.
Job Overview
We are building a high-performing live team to deliver TikTok Shop LIVE campaigns for leading brands. This role sits within the Live Strategy team, with a strong focus on data analysis, performance optimisation, and revenue growth.
This is not a purely operational role — it is a data-informed, commercially driven position, responsible for analysing live performance in real time and translating insights into actions that directly impact GMV, ROI, and traffic efficiency.
The role is primarily studio-based and hands-on during live sessions. It does not follow a traditional 9–5 structure or a typical data analyst setup — it requires real-time decision-making in a fast-paced, live environment.
Responsibilities
- Performance Analysis & Optimisation
Monitor and analyse key live metrics including GMV, GMV per hour, AOV, conversion rate, traffic sources, and ad ROI (LIVE GMV Max). Identify performance drivers and implement real-time optimisation strategies to maximise revenue and efficiency.
- Data-Driven Livestream Strategy
Support the development of livestream strategies based on historical data and performance trends — including product sequencing, pricing strategy, promotional mechanics, and incentive structures — with a clear focus on improving conversion and basket value.
- Real-Time Decision Making
Track live performance dashboards during sessions and make rapid, data-led decisions (e.g. adjusting product order, reallocating traffic, refining messaging) to optimise outcomes in real time.
- Traffic & ROI Management
Work closely on paid media (e.g. LIVE GMV Max) to monitor ROI and traffic quality. Adjust budget pacing, targeting, and content alignment to improve traffic efficiency and conversion performance.
- Conversion & Behaviour Insights
Analyse customer behaviour patterns (e.g. drop-off points, dwell time, voucher usage) to refine messaging, urgency tactics, and engagement mechanics that drive checkout.
- Cross-Team Data Alignment
Collaborate with Production, Creative, and Host teams to ensure all on-screen elements, messaging, and pacing are aligned with performance insights and optimised for conversion.
- Post-Live Reporting & Insights
Deliver structured performance reports after each live, highlighting key metrics, insights, and actionable recommendations. Build a data feedback loop to continuously improve future livestream performance.
Requirements
- Strong analytical mindset with the ability to interpret data and translate insights into actions
- High commercial awareness — understanding of pricing, promotions, and revenue drivers
- Comfortable working with performance metrics (GMV, ROI, conversion rate, traffic data)
- Ability to make fast, data-driven decisions in a high-pressure, real-time environment
- Strong communication skills — able to clearly articulate insights and recommendations
- Experience with TikTok Shop, paid media, or e-commerce analytics is a plus
If you’re interested in this role or would like to learn more, please send your CV to ran.wang@weareunsociable.com
Job Types: Full-time, Permanent
Work Location: In person
