Log In
Sign Up
Senior Meta Media Buyer (B2B)
Mission: Own the strategy and performance of GNO Partners’ outbound and business development engine, cold calling, cold email, cold DMs, and other prospecting initiatives, leading the managers and teams behind them to consistently generate qualified, show-up discovery calls for our Account Executives, month over month.
About GNO Partners
GNO Partners was founded by Gal and Ouriel, who built two successful Amazon brands from scratch to an almost 8-figure exit. We help 7- and 8-figure Amazon FBA sellers scale their businesses by implementing our proven systems and strategies. Our fully remote team of experts has worked with over 800 brands in the last 3 years and is currently partnered with more than 400 active clients.
We are NOT a ‘Done-For-You’ agency but rather a consulting firm with a ‘Done-With-You’ service model. We provide hands-on expertise to help our clients improve profits and revenues while integrating complete systems, processes, and frameworks so they can scale and manage their Amazon brand like top operators independently.
We are scaling fast, and outbound is one of our marketing channels. We’re looking for an A-player to own it end to end.
Why Join GNO Partners
- Competitive base pay plus performance bonuses tied to booked calls and pipeline generated.
- Full ownership of your channel: strategy, tools, etc.
- Work directly with the founders. Fast decisions, no corporate layers.
- Fully remote, high-performance culture: hard work, speed, over-delivery, and trust.
About the Role
We’re looking for a Senior Meta Media Buyer who has been in the trenches. Someone who has personally managed significant ad spend on Meta, built and scaled call funnels, application funnels, and lead magnet funnels for coaching businesses, agencies, or B2B clients. This is not a “set it and forget it” role. You’ll own the strategy, run the campaigns, interpret the data, and bring clear recommendations directly to leadership.
Key Outcomes (first 3–6 months)
- Hit weekly call volume targets agreed with founder (e.g. X qualified calls/week) without tanking lead quality.
- Implement clean tracking & reporting (pixel + CAPI + CRM) so that 90%+ of booked calls can be tied back to ad level.
- Ship a structured testing roadmap (hooks, creatives, audiences, offers) and run at least 2–3 meaningful tests per week.
- Help double the meta ad budget while maintaining cost per call and lead quality.
Responsibilities
- Plan, build and manage Meta campaigns for:
- Application funnels to book-a-call funnels
- Lead magnet funnels feeding to sales calls
- Set up and maintain tracking (Pixel, CAPI, custom conversions, UTMs, offline events) and troubleshoot issues.
- Own weekly reporting: key KPIs, insights, and clear action plan.
- Analyze full funnel (impressions → click → opt-in → call booked → show → sale) and propose fixes beyond “change targeting.”
- Collaborate with founder/copy/design on new angles, offers, and creatives.
- Document structures, naming conventions, and SOPs.
Requirements
- 2+ years running Meta ads specifically for coaches / agencies / B2B service businesses.
- Proven history managing $60k+/month on Meta for at least 6 consecutive months.
- Demonstrated ability to generate qualified calls under $500 for 2+ years.
- Hands-on experience with call funnels and/or application funnels and lead magnet funnels.
- Strong understanding of funnel metrics and sales pipelines, not just front-end CPL.
- Solid tech: Events Manager, CAPI, custom conversions, UTMs, basic GA4/attribution, CRM (Pipedrive).
- Excellent written English and clear, structured thinking.