Senior Integrated Designer Full Time

At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone’s homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

We are seeking a highly creative and strategically minded Senior Integrated Designer to play a pivotal role within our in-house studio in our London office!

This role will help develop and execute creative work across a range of Smart Energy GB’s multi-channel consumer campaigns, particularly those reaching vulnerable customers. You will translate strategic briefs into compelling designs across formats, including print, digital and event activations. This role requires both conceptual thinking and hands-on execution – with close collaboration across departments. Accessibility and thoughtful, inclusive representation will inform your design approach.

Key Tasks / Responsibilities

Creative concept development and campaign delivery

• Lead the creative response to a selection of briefs from internal teams including partnerships, marketing and corporate communications
• Develop strong creative concepts and campaign identities that can be scaled across multiple formats
• Present ideas with clarity and confidence, incorporating feedback without undermining creative integrity
• Produce a wide range of corporate and consumer-facing assets across print, digital and OOH (including leaflets, animations, infographics, presentations and event collateral)
• Produce animated / video assets for digital channels
• Ensure all output meets brand and accessibility guidelines

Collaboration

• Work collaboratively with the Studio team, supporting and mentoring where appropriate, and deputising for the Brand Content Manager when required
• Act as a trusted creative partner to internal stakeholders, helping shape briefs and identify opportunities to elevate the work
• Review application of brand guidelines by partners and agencies where required

Brand guardianship and best practice

• Work within and contribute to the ongoing development of brand guidelines, templates and campaign visuals
• Support the Brand Content Manager in ensuring quality and consistency across all creative outputs
• Ensure all work champions the diversity of GB, and is designed with accessibility and inclusivity in mind
• Develop a deep understanding of customers in vulnerable circumstances, and their experiences of energy. Use this knowledge to support teams across the organisation with the delivery of their campaigns and activities
• Stay up to date with industry best practice and trends, exploring AI use cases and emerging creative tools

Essential

Skills, experience and competencies

• A minimum of four years design experience (in-house or agency)
• Experience developing strong creative concepts and translating strategic briefs into accessible, consumer-focussed visual content
• Ability to balance creativity with clarity and brand consistency
• Highly proficient in Adobe Creative Cloud, with strong knowledge of motion and video tools
• Experience delivering assets across print, digital and presentation formats
• Strong communication and presentation skills, with the ability to confidently articulate and validate ideas
• Experience collaborating effectively with internal stakeholders across levels
• Proactive, with a desire to elevate creative standards and continuously improve output
• Curious and highly engaged with industry trends and evolving creative practices, especially AI tools that can support ideation and iteration

Desirable

• Experience of campaigns targeting vulnerable customers and hard to reach audiences
• Experience working on pitches and presentations – particularly for senior stakeholders
• Appreciation of the objectives and activities of Smart Energy GB
• Appreciation for the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

To apply for the role

Please click ‘apply’ to be redirected to our careers page to submit your application. You will also see more information on who Smart Energy GB are and the benefits we offer to our employees.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email iwanttojoin@smartenergygb.org. Please tell us what format you need. It will help us if you say what assistive technology you use. An audio/visual version is also available upon request.

Diversity

Smart Energy GB is an equal opportunity employer and we value diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure that they are fair and equitable and that opportunities at Smart Energy GB are accessible to people from all backgrounds.

We actively encourage applications from currently under-represented groups. We have identified ethnic minority, lower socioeconomic backgrounds, disability and gender as the key areas we would like to focus our recruitment efforts.

What do we do to promote diversity and inclusion at Smart Energy GB?

Every person who applies for a role at Smart Energy GB is asked to complete a diversity questionnaire and they are asked whether or not they consent to their diversity data being taken into consideration at the shortlisting stage.

• Rooney Rule

We are building a team that is able to understand the needs of and effectively communicate with the whole of our diverse nation. We want our team to reflect the diversity of the wider population, in terms of the representation of people from ethnic minority and lower socioeconomic backgrounds.

If consent is given, of the candidates who meet the essential selection criteria for the role and who are from ethnic minority or lower socio-economic backgrounds, at least one will be shortlisted for the next stage in the recruitment process, which is usually an interview.

• Disability

All disabled applicants who meet the minimum requirements of the job as set out in the job description will be guaranteed an interview if consent is given for this data to be considered at the shortlisting stage.

Please let us know if there’s anything we can do to make our interview process or working environment more inclusive and to meet your particular needs. Our offices have full wheelchair access.