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Job Description
PPC Manager
• 7+ years experience managing Google Ads and Microsoft Ads campaigns
• Experience running Meta Ads campaigns across awareness and conversion objectives
• Strong experience scaling non-brand search and Shopping campaigns
• Deep understanding of bidding strategies, match types, Quality Score, and auction insights
• Experience with product feed optimisation and segmentation
• Knowledge of Customer Match Lists and audience targeting strategies
• Analytical mindset with strong data interpretation skills
• Experience running structured testing and experimentation frameworks
• Lead ownership of Google Ads, Microsoft Ads, and Meta paid media campaigns
• Opportunity to drive measurable revenue growth within a growing eCommerce environment
fast-growing organisation that operates a successful eCommerce platform serving both B2B and B2C customers.
The business is investing heavily in digital performance and is looking for a hands-on, analytical PPC Manager to take ownership of paid media strategy and execution while identifying opportunities to scale revenue.
• Clear opportunity to own and shape paid media strategy
• Collaborative marketing team environment
• Exposure to large-scale paid media budgets and growth projects
• Opportunity to influence CRO, feed optimisation, and audience strategy
As PPC Manager, you will take full ownership of all paid advertising activity across Google Ads, Microsoft Ads (Bing), and Meta.
Working closely with the Head of eCommerce and wider marketing team, you will manage campaign performance, identify growth opportunities, and optimise revenue through careful management of key metrics including CTR, CPC, impression share, and ROAS.
You will also play a key role in Shopping feed optimisation, audience segmentation, and Customer Match strategies, ensuring campaigns align with user lifecycle and intent.
This role suits someone who enjoys deep analysis, structured experimentation, and uncovering performance insights from data while maintaining a strategic view of account growth.
Key areas of focus include:
• Optimising paid search and Shopping campaigns for revenue and ROAS
• Improving CPC efficiency and impression share across non-brand campaigns
• Managing and improving product feeds for Shopping performance
• Developing audience and Customer Match strategies
• Running structured testing across bidding strategies, targeting, and creative
• Collaborating with internal teams to improve landing page performance and CRO
• Reporting insights and strategic recommendations to senior stakeholders
Key skills
PPC, Paid Media, Google Ads, Microsoft Ads, Meta Ads, eCommerce, Shopping Campaigns, Performance Marketing, CRO, Digital Marketing, Audience Targeting, Campaign Optimisation,
