MarTech and App Growth Lead Full Time NEW

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world’s leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology. At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.Why this role mattersThis role sits at the heart of how we scale app growth. You’ll help ensure we are not only investing in the right growth opportunities, but also building the measurement and martech foundations needed to make better decisions over time.You’ll be joining a team that values clarity, rigour and commercial impact, and you’ll play a key role in shaping how app growth operates across the business.What you’ll doOwn the app acquisition strategy across key paid growth channels, including Meta, Apple Search Ads and Google App Campaigns / UACIdentify opportunities to improve performance across channel mix, audiences, creative, bidding, funnel performance and budget allocationLead app marketing measurement and attribution, ensuring we have a clear and trusted view of performance across installs, CAC, ROAS, retention, cohort quality and downstream conversion behaviourOwn and evolve our MMP and app measurement setup, including attribution settings, partner integrations, event mapping, validation and data hygienePartner closely with Product, Engineering, Data and Analytics teams to improve app tracking, event quality, funnel visibility and reporting foundationsTranslate complex measurement and technical issues into clear commercial implications and actionable recommendationsBuild and maintain a structured experimentation roadmap across acquisition, creative, audience strategy, app funnel performance and incrementalitySet a high bar for app performance reporting, ensuring insights are clear, decision-useful and focused on what matters mostEstablish scalable ways of working for app marketing, including stronger frameworks for testing, reporting, prioritisation and performance managementRequirementsWhat we’re looking forStrong experience in app performance marketing, app growth, mobile measurement, martech, or a role spanning these areasHands-on experience across key app acquisition channels, particularly Meta Ads Manager, Apple Search Ads and Google App Campaigns / UACStrong understanding of mobile attribution and privacy-related app measurement challenges, including ATT, SKAN and post-IDFA limitationsExperience using and/or owning MMPs such as AppsFlyer, Adjust or Branch, including attribution setup, event mapping and partner integrationsStrong analytical skills and commercial experience, with the ability to connect measurement quality to channel strategy, budget allocation and business outcomesAbility to interpret app performance beyond surface metrics, and clearly explain what is happening, why it is happening, how confident we are in the data, and what should happen nextExperience working cross-functionally with Product, Engineering, Analytics and Data teams to improve tracking, reporting and measurement qualityConfidence using reporting tools such as Looker and ExcelStrong attention to detail, sound judgement and a structured approach to diagnosing issues and driving solutionsClear communication skills, including the ability to explain technical concepts to non-technical stakeholdersExperience building or improving testing frameworks, reporting standards, measurement approaches or app growth ways of workingGood understanding of broader app economics and measurement concepts such as LTV / CAC, retention, incrementality and cohort-based performance assessmentNice to haveExperience in ecommerce, marketplace, fashion, retail or another high-volume performance marketing environmentExperience working across both app and web performance marketingExposure to incrementality testing, lift testing, MMM or other advanced measurement approachesExperience managing agencies, platform partners and/or more junior team membersBenefitsOur Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is super important, which is why we spend some of our time in the office and some of our time at homeTime Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 MarchRemote Working: Work from anywhere for up to 4 weeks per yearCompetitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & LossClothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of servicePrivate Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you startTraining Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resourcesPension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contributionEye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glassesCycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from themTransport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to workSocial Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more