Marketing Sales Enablement & Channel Partner Governance Specialist Full Time

Would you like to help shape the future of our global energy?

Join our Team!

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.

Partner with the best

Baker Hughes is evolving into an industrialized energy solutions company, building on its core market strength to expand into new and emerging growth industry segments.

The Marketing Sales Enablement & Channel Partner Governance Specialist plays a key role in enabling this evolution by helping unify the Baker Hughes brand voice and promise – “Rewriting The Energy EquationTM” – while equipping the sales and commercial organization and partner ecosystem with the marketing enablement, content, tools, and insights required to successfully engage customers along the customer experience journey.

Sitting at the intersection of Brand, Marketing, Communications, Sales, Commercial Excellence, Channel Partners and the broader Baker Hughes Partner ecosystem, this role ensures that marketing strategy translates into field-ready execution, consistent messaging, and commercially effective sales motions across both core and new growth markets.

A core accountability of this role is orchestrating and driving the adoption of a single, authoritative source of truth for all sales and partner-facing Baker Hughes marketing assets, ensuring sales and partners can easily find, trust, and use the latest approved materials to drive consistent and well-coordinated marketing and promotion towards customers, helping to secure orders and revenue.

Key Responsibilities

• Brand Voice, Messaging & Narrative Unification
• Drive consistent global adoption of the Baker Hughes tone of voice, brand narrative, and mission across all sales and partner-facing marketing assets.
• Ensure every marketing sales enablement asset reflects the enterprise brand promise of making energy safer, cleaner, and more efficient, and is aligned to the Rewriting The Energy EquationTM brand promise and narrative.
• Act as the enterprise steward of messaging and Baker Hughes brand compliance across sales and commercial marketing assets
• Persona-Based Sales Enablement & Value Translation
• In collaboration with Solutions Marketing and Business Segment Marketing & Communications, translate deep technical capability (e.g., production, mature assets, gas technology, asset health and process optimizations, CCUS, and power amongst others) into value-based narratives focused on ROI, outcomes, and business impact.
• Ensure marketing sales enablement assets are mapped to buyer stages, personas, and sales motions, not generic product descriptions.
• Market Expansion & Strategic Growth Enablement
• Support Solutions Marketing by creating specialized sales marketing playbooks and enablement frameworks for strategic growth priorities and new industry segments where Baker Hughes is building market presence.
• Enable sales teams to confidently position Baker Hughes solutions in adjacent and emerging markets, including new customer types and buying centers.
• Partner with go-to-market teams to support market entry, category creation, and differentiation strategies.
• Content & Enablement Platform Ownership (Single Source of Truth)

Own and orchestrate the enterprise marketing sales enablement content architecture, serving as the marketing sales enablement owner of:

• What marketing content exists
• What is current and approved
• How and when assets should be used
• Govern the full lifecycle of marketing sales enablement assets, including:
• Pitch decks and sales presentations
• Case studies and proof points
• Battle cards and marketing campaign competitive insights
• Lead post-event follow-up and lead-generation efforts, equipping sales teams with actionable leads, engagement insights, and marketing tools to accelerate opportunity progression.
• Sales, Partner & Field Readiness
• Design and deliver field enablement programs that empower sales teams to adopt and leverage marketing assets effectively.
• Enable sales to capitalize on brand, product and solutions marketing campaigns, events, and PR through practical follow-up tools and guidance.
• Extend readiness to channel and ecosystem partners, empowering them to operate as co-marketing collaborators, ensuring adherence to Baker Hughes brand standards and reinforcing overall brand value.
• Performance Analytics & Enablement Optimization

Use data to track:

• Marketing sales enablement asset usage and adoption rates
• Marketing platform and campaigns engagement and search behavior
• Training on how to leverage and adopt marketing sales enablement content – participation and completion
• Partner engagement with marketing sales enablement content
• Partner with Sales Enablement teams embedded in Sales and Commercial Excellence teams to connect enablement performance to:
• Opportunity progression
• Pipeline velocity
• Orders and revenue outcomes
• Continuously refine marketing sales enablement initiatives based on performance insights, retiring or improving marketing assets that do not drive impact.
• Operating Model & Collaboration

Work in tight partnership with:

• Sales Enablement teams embedded within Sales, ensuring marketing assets integrate seamlessly into seller workflows and training
• Commercial Excellence teams, Strategic Accounts teams and Regional Performance teams, aligning enablement to sales plays, account and region priorities, and performance metrics
• Act as the marketing-side integrator, ensuring:
• Marketing intent becomes sales execution
• Field feedback informs marketing strategy
• Enablement success is measured by commercial impact, not asset volume

Fuel your passion

To be successfull in this role, you will have:

Key Skills & Competencies

• Strategic account marketing and ABM execution
• Cross-functional stakeholder leadership
• Executive-level communication and storytelling
• Able to consistently measure and assess outcomes through structured data and analytics capabilities
• Ability to exercise stakeholder influence across a matrixed organization
• Ability to balance governance with hands-on delivery
• Continuous improvement mindset
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks
• Experience working across the marketing matrix including events, marketing communications, brand, product and solutions marketing.

Work in a way that works for you

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:

• Working flexible hours – flexing the times when you work in the day to help you fit everything in and work when you are the most productive

Working with us

Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.

Working for you

Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:

• Contemporary work-life balance policies and wellbeing activities
• Comprehensive private medical care options
• Safety net of life insurance and disability programs
• Tailored financial programs
• Additional elected or voluntary benefits

The Baker Hughes internal title for this role is: Communications Specialist – Customer/Marketing Comm

About Us:

We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Join Us:

Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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