Marketing Propositions Manager Full Time NEW

We’re looking for a motivated and curious Propositions expert to join our Marketing team.

This is a newly created role that will support the development, delivery and ongoing optimisation of customer propositions. Reporting into our Senior Propositions Manager, you’ll work closely with colleagues across Marketing, Customer Experience and the wider business, to help shape how we communicate the Scheme’s value to customers.

You’ll also work alongside our Marketing Managers to define and evolve how we position the Scheme – developing messaging frameworks and guiding the strategic narrative over time. You’ll become an expert in our customer-facing brand and use this expertise to help shape the way we talk about what we offer, how we deliver it, and why it matters to customers.

This is a great opportunity for someone with a passion for customer-led marketing who’s ready to grow their experience and make a real impact.

You Will

Support proposition development and optimisation

• Work with the Senior Propositions Manager to develop and refine B2C propositions that respond to customer needs and support our brand and business goals
• Use research, insight and competitor analysis to support proposition design
• Help turn insight into simple, effective value propositions
• Support the creation of tools and documents (like “proposition on a page”) to help teams understand and use each proposition
• Contribute to testing, validation and the ongoing refinement of propositions across their lifecycle
• Support the collation of Proposition performance metrics by working with insight and data teams to produce clear reporting and performance commentary

Help shape and apply our customer positioning

• Support the development and maintenance of core customer-facing positioning tools – including: oOur Scheme narrative and storytelling framework oA customer-facing articulation of the brand promise oReasons to believe, tailored by audience and moment
• Translate strategy into a clear, distinctive narrative that helps teams explain what makes the Scheme unique – and why it matters to different audience segments
• Work with teams across Marketing, CX and the wider business to embed this positioning in messaging and materials
• Help ensure our messages are clear, accessible and aligned across all key channels and customer moments

Support planning and delivery

• Help coordinate activity across teams to support proposition delivery
• Assist with planning and running workshops, ideation sessions or discovery work
• Contribute to go-to-market and testing plans and content creation
• Keep project plans, documentation and timelines organised and up to date

About You

This role will suit you if you are:

• Organised, thoughtful and genuinely interested in what makes customers tick. You’re someone who’s confident digging into insight, spotting patterns, and helping others turn strategy into action.
• Some who has experience in a marketing, CX, research, product or proposition-related role.
• Confident using customer insight, feedback and data to support decision-making
• A strong communicator who can write clearly and accessibly for different audiences
• Able to influence through compelling, data‑driven storytelling.
• Comfortable working across teams and managing different priorities
• Someone who enjoys variety – from researching customer needs to helping shape customer messages
• Target driven, with a proactive mindset and keen to learn and grow

Minimum criteria

You’ll need all of these.

You’ll Need

• Experience in proposition development, messaging, or customer value frameworks
• Experience in customer-led marketing, brand, research or CX teams
• Confidence working with insight and research
• Strong organisation skills, with attention to detail
• Experience working collaboratively with cross-functional teams
• A focus on inclusive, clear and customer-friendly communication

Desirable criteria

• Proven experience in defining new proposition development from ideation to execution
• Familiarity with tools like double-diamond, value proposition canvas, STP (segmentation, targeting and positioning) models, or message testing
• Experience writing customer-facing content or marketing materials
• Experience developing messaging frameworks or brand narratives
• Experience in a regulated industry (e.g. financial services, healthcare or public sector)

About The Company

Motability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.

Our Values Are At The Heart Of Everything We Do. They Represent Ambition, And We Look For Our People To Live And Breathe Them Every Day

• We find solutions
• We drive change
• We care

We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.

At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they’re rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.

We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.