Marketing Manager B2B Full Time NEW

We’re home to the UK’s largest choice of properties and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what’s on the market.

The role

We’re a B2B specialist team within the wider marketing team. We focus on a wide range of partners, including Estate and Lettings Agents, New Homes Developers, Commercial Property Agents, Overseas Agents and more. The work is varied and offers the opportunity to join our close-knit and hard-working marketing team.

This role is focused on Lettings Agency and product marketing of our suite of tools and insurance products offered through Rightmove Landlord and Tenant services. You’ll be working closely with our product development and sales teams to promote existing and new products and tools to help our partners get more from their Rightmove membership. This role also works on marketing to our landlord audience to keep Rightmove top of mind with this audience group.

We’re looking for a dedicated all-rounder capable of delivering great work, working well in a team and enjoys being part of cross-functional activity to benefit our partners. You’ll have passion for supporting our B2B audience and building consistent and coherent campaigns that inspire our partners to keep coming back for more.

What does a Marketing Manager in our B2B team do?

This role will be focused on letting agents and landlords. Our partners shouldn’t be confused with our buyers, tenants and sellers who we call consumers.

• Setting, owning and executing the marketing strategy for lettings agents, Rightmove Landlord and Tenant services and landlords.
• Work collaboratively with our sales, product and commercial teams to deeply understand our partners’ needs. You’ll use that insight to build highly targeted product marketing strategies including value propositions and positioning, then, create, plan and execute the Go to Market roll-out and retention plan – you’re a thinker and do-er.
• You’ll work closely with the consumer content and CRM teams to build our landlord database and keep Rightmove top of mind with this audience group.
• Work with research and analytics teams to create and deliver regular data and insights to our Account Managers and CX teams as well as directly to our partners through various channels ranging from email to slide decks
• Communicate key changes in the industry, the market, legislation and Rightmove’s services, with compelling calls to action
• Monitor and analyse campaign performance, adjusting strategies and tactics as needed to achieve optimal results. You’ll also track performance against both personal and team KPIs.
• Work with our CRM Team to create, plan, brief and QA ad-hoc and automated journeys across the customer lifecycle to help our partners make the best of all the benefits of Rightmove.
• Build landing pages to support your campaigns and generate leads for our Account Managers or to drive engagement with our tools and products.
• Work with teams across marketing including: brand design, research and insights, social, PR, consumer marketing, CRM and events to deliver on your strategies and plans including, planning across key platforms to optimise the partner experience, engagement and retention.
• Create clear, compliant communications for Rightmove Landlord and Tenant Services that keep us on the right side of compliance while still feeling fresh, engaging and simple.
• Occasionally visit our Newcastle office for key meetings and close collaboration with senior leadership in Rightmove Landlord and Tenant Services.

What a Marketing Manager in the B2B team thrives on:

• Owning multiple projects at one time, delivering in a fast-moving agile environment.
• Planning a project from end to end without breaking a sweat, easily dividing big goals into small steps, hitting deadlines, and driving commercial results.
• Insight-driven, questioning and budget-conscious, with an ability to meld all three together to deliver against objectives;
• Asking questions to uncover the true objective of projects to identify and deliver the right solution.
• Combining the creative with the analytical – digging deep into data and research insights to tell compelling stories about products, packages and the property market (and even things that don’t start with the letter p.)
• Working with people at all levels and across all teams – including Account Management, Product, Tech and our senior leadership team.
• Being a communications expert. You use simple language and brief messaging that shows you’ve gotten to know what matters to our partners and compels them to act. Strong writing skills are a must.
• Experimenting with AI and actively using it to make your work more efficient and effective.
• Demonstrating the impact you’ve made by measuring results and reporting on the key metrics for your campaigns. You’ll know what success looks like before you even start.
• Developing a strong understanding of our industry, partners, and competitors. Even if you’ve not worked in the property space before, you can’t wait to get stuck in.
• Managing and influencing internal and external stakeholders.

About Rightmove

Our vision is to give everyone the belief that they can make their move. We aim to make moving simpler, by giving everyone the best place to turn to and return to for access to the tools, expertise, trust and belief to make it happen.

We’re home to the UK’s largest choice of properties, and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what’s on the market.

Despite This Growth, We’ve Remained a Friendly, Supportive Place To Work, With Employee #1 Still Working Here! We’ve Done This By Placing The Rightmove Hows At The Heart Of Everything We Do. These Are The Essential Values That Reflect Our Culture, And Include

• We create value…by delivering results and building trust with partners and consumers.
• We think bigger…by acting with curiosity and setting bold aspirations.
• We care deeply…by being real, having fun, and valuing diversity.
• We move together…by being one team – internally collaborative, externally competitive.
• We make a difference…by focusing on delivering measurable impact.

We believe in careers that open doors and help our team develop by providing an open and inclusive work environment, offering ongoing training opportunities, and supporting charity fundraising events. And with 88% of Rightmovers saying we’re a great place to work, we’re clearly doing something right!

If all of this has caught your eye, you may well be a Rightmover in the making……

People are the foundation of Rightmove – We’ll help you build a career on it.

What We Offer

• Cash plan for dental, optical and physio treatments.
• Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan.
• 27 days holiday plus two (paid) volunteering days a year to give back, and holiday buy schemes.
• Hybrid working pattern with 2 days in the office.
• Contributory stakeholder pension.
• Life assurance at 4x your basic salary to a spouse, family member or other nominated person in your life.
• Competitive compensation package.
• Paid leave for maternity, paternity, adoption & fertility.
• Travel Loans, Bike to Work scheme, Rental Deposit Loan.
• Charitable contributions through Payroll Giving and donation matching.
• Access deals and discounts on things like travel, electronics, fashion, gym memberships, cinema discounts and more.

As an Equal Opportunity Employer, Rightmove will never discriminate based on age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy/maternity or sexual orientation.

At Rightmove, we believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success., We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.

By applying, you confirm that you are aged at least 18 or over and that you’ve read and understood our Privacy Policy, which explains how we handle and protect your personal information during the recruitment process.