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Head of New Business Sales – Events £60,000 – £70,000 + Uncapped commission Hybrid Oxfordshire Leading media events business seeks an experienced B2B/new business sales professional to work closely with key decision makers and senior level management in leading global companies to understand their current focuses and identify. You will play a pivotal role in driving revenue growth by identifying, developing, and closing new business opportunities. You will be responsible for selling sponsorship packages for their industry-leading conferences, as well as offering digital marketing services in target markets.
Your focus will be on getting in front of and fostering relationships with commercial stakeholders and decision-makers from leading solution and service provider companies operating in international markets. You will also work closely with brand account managers on seamless handoffs of clients as they become customers.
As Head of New Business Sales, you will be responsible for leading, transforming, and scaling their New Business function across a defined portfolio of high-growth events. This is a player-coach role with direct responsibility for delivering £1.8M+ in new business revenue annually, while building a high-performing, process-driven sales team.
You will combine hands-on deal leadership with team management, coaching, and operational excellence, driving both individual performance and team-wide capability uplift. This role is critical to embedding a disciplined, high-activity, high-conversion sales culture, aligned to clear KPIs, structured processes, and consistent execution.
Profile: Head of New Business Sales – Events
We are looking for someone with:
- Minimum 5 years’ experience in a B2B sales role & new business acquisition
- Experience delivering £1M+ annual revenue targets
- Process-driven with a focus on metrics and accountability.
- Experience of CRM systems and working in a pipeline driven environment
- Organised, adaptable and resilient.
- A proactive and versatile working approach
- Proven Experience in leading a high performing new business/sales team – including day to day responsibilities, performance management, and providing comprehensive support and guidance to team members.
- Demonstrated success in improving team performance and conversion rates.
- Proven experience of working at a strategic level to drive improvements and efficiencies in a new business/sales team
- Excellent communication and leadership presence
- Comfortable travelling for work as needed (national & international travel required)
Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.
Our clients range from small start-up companies to FTSE 100 and 250 businesses.
We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.