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Head of Growth Marketing
Build the engine that powers Klyk’s next phase of commercial growth.
Job Title
Head of Growth Marketing
Contract
Full-time, Permanent
Salary
Competitive base + Equity
About Klyk
Klyk exists to make circular IT the norm for every business in the UK. We’re a B Corp certified circular IT and managed services company on a mission to prove that sustainable technology isn’t a compromise – it’s a better way to run IT. We refurbish devices, manage IT estates, secure data, and run device donation programmes that tackle the digital divide. Our B Corp score of 138.5 is among the highest of any IT business globally.
We’re based in Park Royal, London, and our ambition is to build the dominant brand in IT services – the name every business thinks of when they think about the smartest, most responsible way to manage their IT. Our services span refurbished device procurement, managed IT support, cyber security, IT asset disposition (ITAD), certified data erasure, and CSR-led device donation programmes.
We’re also increasingly focused on AI – helping our clients understand, adopt, and integrate AI solutions into their operations so they can work smarter. We work with organisations of all sizes, from high-growth startups to large corporates, and we’re scaling fast.
We’ve recently completed a significant hiring push across sales, engineering, and customer success. The commercial infrastructure is in place. Now we need the growth marketer who can make Klyk famous – someone to build the demand generation engine that turns our mission and momentum into market leadership.
The Opportunity
This is a foundational hire. You won’t be joining a mature marketing function – you’ll be building one. We have strong brand fundamentals (an in-house content capability, a growing LinkedIn presence, a clear B Corp story) but we haven’t yet built the systematic lead generation infrastructure that turns attention into pipeline.
We’re believe we’re building a generational company that leaves a permanent mark on the IT industry & we’re looking for people who see an opportunity to build something that matters and are prepared to go the distance.
You’ll own the full growth marketing stack: strategy, channels, campaigns, tech, measurement, and budget. You’ll work directly with the CEO and the sales team to create a predictable, scalable flow of qualified leads across Klyk’s core service lines.
What you’ll own
Demand generation
• Design and execute multi-channel campaigns (paid search, paid social, email nurture, SEO, content syndication) to generate qualified inbound leads across Klyk’s service lines: refurbished IT procurement, managed services, ITAD, and cyber security.
• Build and optimise the marketing funnel from first touch to SQL handoff, with clear attribution and conversion tracking at every stage.
• Own and manage the marketing budget, with accountability for cost-per-lead, cost-per-acquisition, and pipeline contribution targets.
Digital and content Strategy
• Develop Klyk’s SEO strategy and organic content roadmap to drive sustainable inbound traffic and domain authority in the circular IT space.
• Collaborate with the wider team on video, social, and thought leadership content that converts – not just engages.
• Own the website as a conversion engine: landing pages, CTAs, lead magnets, A/B testing, and CRO.
Marketing Technology & Data
• Select, implement, and manage the marketing technology stack (CRM/marketing automation, analytics, ad platforms, attribution tooling).
• Build dashboards and reporting that give the CEO and sales team real-time visibility into pipeline health, campaign ROI, and lead quality.
• Establish lead scoring and routing processes to ensure sales teams receive high-quality, sales-ready leads.
Brand and positioning
• Sharpen Klyk’s positioning and messaging across service lines to resonate with target buyer personas (IT Directors, Procurement, CFOs, Sustainability/CSR leads).
• Leverage Klyk’s B Corp certification and circular economy credentials as genuine commercial differentiators – not just a badge.
• Support exhibition and event marketing, including trade shows like the Circular Tech Expo, with pre- and post-event campaigns that maximise ROI.
Partnerships & Channel Marketing
• Identify and develop co-marketing partnerships with complementary businesses (e.g., sustainability consultancies, IT resellers, MSP networks).
• Support outbound sales efforts with targeted ABM campaigns, collateral, and enablement materials.
Must haves
• 5+ years in B2B growth marketing, demand generation, or performance marketing – ideally in IT services, SaaS, or managed services.
• Proven track record of building and scaling a lead generation engine from early stage to consistent, measurable pipeline.
• Deep hands-on experience with Google Ads, Meta Ads, LinkedIn Ads, email marketing platforms, and marketing automation (HubSpot, ActiveCampaign, or similar).
• Strong analytical mindset: comfortable with attribution modelling, funnel metrics, and data-driven optimisation.
• Experience managing marketing budgets and reporting on ROI to senior leadership.
• Excellent copywriting instincts – you can write a landing page, an ad, and an email sequence that converts.
• AI-first mindset with demonstrable experience of using AI tools to build scalable marketing systems – from content production and campaign automation to data analysis and personalisation. You don’t just use AI; you build repeatable workflows with it.
Nice to haves
• Experience marketing IT services, technology, managed services, or SaaS businesses.
• Comfort operating in a founder-led, fast-moving environment where you’ll need to be both strategic and hands-on.
• Experience with P&L ownership or direct commercial accountability for marketing spend and revenue contribution.
• Experience supporting or marketing into complex, multi-stakeholder B2B sales cycles with longer decision timelines.
What we offer
• A genuine opportunity to shape and own a function from the ground up in a company with real commercial momentum.
• Direct access to the CEO and co-founders – no layers, no politics.
• A B Corp certified company with a mission that actually shows up in the P&L, not just the brand deck.
• Flexible hybrid working from our Park Royal HQ (with an in-house content studio).
• Competitive salary, performance bonus linked to pipeline and revenue targets, and equity via our EMI Share Option Plan – we want you to have a real stake in what we’re building.
• 25 days annual leave plus bank holidays.
• The chance to work with a team that’s genuinely building something different in the IT industry.
Our Values
We Make an Impact – We Learn and Grow – We Bring the Energy – We Care.
If you’re the kind of marketer who gets restless when leads dry up, excited when a funnel starts compounding, and motivated by the idea of building something generational – not just hitting quarterly targets – we want to hear from you.
How to apply
Send your CV and a short note (no more than 300 words) explaining what you’d do in your first 90 days to grow Klyk’s pipeline. We value clarity and specificity over polish.