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Role Purpose The Head of Growth Marketing is a high-impact leadership role sitting at the intersection of performance marketing, clinical strategy, and patient operations. You are the architect of the growth engine, responsible for the entire patient journey from the first digital impression through to a booked and attended appointment.
As a strategic partner to the Founders, you will operate across all levels of the organization: defining long-term brand strategy in the boardroom, optimizing Meta algorithms at the desk, and coaching agents on the Contact Centre floor to ensure every marketing dirham results in a life-changing patient outcome.
Key Responsibilities
Call Answer Rate: Maintain an answer rate of >95% and an Average Speed to Answer (ASA) of
The Growth Tech Stack
The candidate must be an architect or power user of:
- Ad Platforms: Meta Business Suite (CAPI), Google Ads (PMax), TikTok Ads Manager
- Analytics: GA4, CRM (Salesforce/HubSpot), and Data Visualization (Tableau/Mixpanel)
- Telephony: CCaaS solutions (Genesys, Five9, or CloudTalk) for contact centre tracking
Requirements
Experience
- 8-12+ years in Growth or Performance Marketing, with at least 3 years in a senior leadership role
- Proven track record of driving acquisition in Healthcare, Clinics, or HealthTech within the UAE/GCC
- Hands-on experience managing multi-million dirham budgets with direct accountability to Founders or Boards
- Proven experience leading or optimizing a Contact Centre, Sales, or Patient Services team
The “Growth” DNA
- Revenue-Obsessed: You don’t care about clicks; you care about revenue, margins, and LTV
- Radical Proactivity: You have a “founder’s mindset” you identify gaps before they become problems and move with extreme speed
- Analytical & Creative: You can deep-dive into a SQL database or a Python script, but you also know what makes a creative ad visual “stop the scroll.”
- Agile Communicator: You can move seamlessly from a technical discussion with developers to a commercial negotiation with a corporate partner
You are…
- A Strategic “Operator”: You see the 30,000-foot view but are obsessed with the details of a landing page’s conversion rate
- Commercially Sharp: You think in unit economics and profit-first growth, not just “vanity metrics.”
- Resilient: You thrive in high-pressure, founder-led environments where expectations are high and delivery is paramount
Key Performance Indicators (KPIs)
- Total Monthly Revenue: Direct accountability for top-line growth
- Blended CAC vs. LTV: Ensuring sustainable, profitable patient acquisition
- Partner-Generated Revenue: Success and ROI of the Business Development & Partnership function
- Lead-to-Patient Conversion %: The efficiency of the bridge between marketing and the clinic
- Market Agility Score: Ability to test, learn, and scale new channels or strategies within tight timeframes
Why This Role?
This is not a “business as usual” marketing job. It is a seat at the table of a company redefining healthcare. You will have the budget, the autonomy, and the team to build a world-class growth engine in one of the world’s most competitive markets.