Growth & Marketing Lead (Full-Time) Full Time

Job Title: Growth & Marketing Lead

Company: Noevo.io

Location: United Kingdom (Remote / Hybrid – London or Liverpool preferred)

Type: Full-Time, Permanent

Reports to: CEO / Head of Partnerships & Business Development

About the Role

Noevo.io is scaling rapidly and seeks an experienced Growth & Marketing Lead to drive user acquisition, engagement, and conversion for our AI-powered study abroad and career guidance platform.

You will own end-to-end growth marketing strategies, focusing on performance channels, content, SEO, and partnership-driven campaigns. Working hand-in-hand with the Head of Partnerships, you will ensure that institutional collaborations translate into measurable user growth and high-quality conversions.

Key Responsibilities

• Develop and execute aggressive growth marketing strategies to increase user acquisition, platform engagement, and conversion rates (from AI conversations to applications and enrolments).
• Own performance marketing channels (Google Ads, Meta, LinkedIn, programmatic) with a strong focus on ROI, cost-per-acquisition (CPA), and lifetime value optimisation.
• Build and optimise organic growth engines, including SEO, content marketing, email/SMS nurturing, and social media strategies targeted at prospective international students.
• Design and run integrated campaigns that amplify university and institutional partnerships (co-branded content, webinars, lead-generation funnels).
• Analyse user behaviour, funnel metrics, and campaign performance using tools such as Google Analytics, Mixpanel, or similar; continuously test and iterate to improve results.
• Collaborate with the product and AI teams to optimise onboarding flows, recommendation quality, and conversion touchpoints.
• Manage marketing budget efficiently while identifying new high-ROI channels and creative acquisition tactics.
• Produce insightful reports and dashboards for leadership, highlighting growth metrics and strategic recommendations.
• Stay ahead of trends in EdTech marketing, student mobility, and AI-driven personalisation.

Requirements & Experience

• 6+ years of hands-on growth marketing or performance marketing experience, with at least 3 years in a leadership capacity.
• Proven track record of driving significant user growth and conversion improvements in EdTech, SaaS, education, or consumer tech startups.
• Strong expertise in digital acquisition channels, attribution modelling, A/B testing, and data-driven optimisation.
• Experience working with or marketing to the international student audience and education sector is highly desirable.
• Proficiency with marketing tools (Google Ads, Meta Ads Manager, SEO tools, email platforms, analytics suites) and CRM systems.
• Creative yet analytical mindset with excellent project management and cross-functional collaboration skills.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (advanced degree or relevant certifications a plus).
• Ability to work in a dynamic, early-stage environment with high ownership and fast decision-making.

What We Offer

• Competitive UK salary + performance bonus and equity.
• Remote-first or hybrid working arrangement.
• Chance to build growth functions from the ground up in a mission-driven AI EdTech company.
• Direct collaboration with university partners and exposure to the global education sector.