Employer Branding Lead Full Time NEW

Location: London (Hybrid)Reporting to: Head of Global TalentAbout The RoleGlobal University Systems (GUS) is seeking a strategic and commercially minded Employer Branding & Talent Attraction Lead to shape and elevate our global employer brand.You will own and evolve our Employee Value Proposition (EVP), lead recruitment marketing strategy, and drive data-led talent attraction campaigns that strengthen our reputation and build sustainable talent pipelines across a complex, multi-brand environment.This is a high-impact, visible role working closely with HR, Talent Acquisition, Marketing, and senior leaders to position GUS as an employer of choice globally.Key ResponsibilitiesEmployer Brand & EVPEVP discovery and development.Employer Brand development including tone-of-voice.Develop frameworks and toolkits to ensure consistency where required.Measure and optimise employer brand impact across attraction and retention metrics.Talent Attraction & Recruitment MarketingMulti-channel attraction strategy (careers site, LinkedIn, digital campaigns, job boards, events).Develop targeted, persona-led campaigns for priority hiring segments.Measure campaign performance through data and insights and produce ROI reporting.Talent Community & EngagementDesign and manage nurture campaigns within the ATS to engage talent communities.Build candidate personas and targeted engagement journeys.Deliver compelling, segmented content aligned to candidate motivations and market trends.Identify new channels /opportunities to reach candidates eg fairs, open days etcBrand Enablement & GovernanceDevelop employer brand assets, toolkits, and enablement materials.Work closely with Comms to develop and bring to life an engaging internal /external comms strategy.Ensure consistent, inclusive, and on-brand messaging across all candidate touchpoints.Monitor market trends and introduce innovative attraction strategies.EssentialWhat We’re Looking ForSignificant experience in employer branding and recruitment marketing within multi-brand or matrix organisations.Proven success developing or reshaping EVPs and driving measurable ROI from attraction campaigns.Strong experience with ATS/CRM nurture strategies and recruitment marketing technology.Highly data-driven, with strong analytics and reporting capability.Confident stakeholder manager with the ability to influence at senior level.DesirableExperience in higher education or professional services.Familiarity with Teamtailor or similar platforms.Experience managing creative or media agencies.What We OfferHybrid working – most roles offer hybrid or flexible arrangements to support work life balance.Contributory Pension Scheme – 5% personal contribution & 3% Company contribution, so you can build long-term financial security with added benefits of the company contributions.Season Ticket Loan (T&C’s apply) – spread the cost of your commute with an interest-free travel loan.Training & Development opportunities (T&C’s apply) – access to short courses via FutureLearn and Group-wide professional development programmes.Staff Discount Scheme – via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etcEmployee Assistance Programme – confidential support for your wellbeing, whenever you need it.We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success in your job search.GUS is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.Our data privacy policy can be viewed here.Plus 1 day per year capped at 25 days, so you have time to rest, recharge, and balance life beyond work.5% personal contribution & 3% Company contribution, so you can build long-term financial security with matched contributions.Spread the cost of your commute with an interest-free travel loan. (T&C’s apply)Support for regular eye tests and essential eyewear.Access to short courses via FutureLearn and Group-wide professional development programmes. (T&C’s apply)Via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics, etcConfidential support for your wellbeing, whenever you need it.Earn rewards for helping us bring great talent into the team.Discounts and sponsorship opportunities at select GUS institutions, including The University of Law.We acknowledge receipt of your CV for a position at Global University Systems and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.Global University Systems is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or beliefGlobal University Systems will retain your data for a period of 6 months. We will email you to confirm if you would like to keep your candidate profile active. If we do not receive a response or you do not log back into your account, your candidate profile will be deleted within 15 days, and you will receive an email to confirm this. You may request to anonymise or delete your candidate profile at any time using the personal settings in the portal. Deleted candidates may reapply at any time by logging back into your account.