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We’re Hiring: EMEA Category Manager at Alliance Pharma
Head office – Chippenham, Wiltshire – 2 days a week hybrid, will require EMEA travel
Reporting to EMEA Commercial and Operations Director
Drive regional category growth. Shape strategic impact. Elevate our consumer healthcare brands.
Alliance Pharma is looking for an exceptional EMEA Category Manager to lead and accelerate category performance across the region primarily for our Consumer Health brands Kelo‑Cote, MacuShield, and Ashton & Parsons.
This is a high‑visibility, strategically critical role at the intersection of Global Marketing, EMEA Commercial, and local market execution. If you thrive in complex, multicultural environments and love transforming insights into growth, we want to meet you.
What you’ll own & influence
Be the strategic bridge for EMEA
- Act as the regional category lead, translating global brand strategy into actionable, localised category plans.
- Connect cross‑functional teams across Brand Marketing, Sales, Trade Marketing, Medical, Insight & Supply Chain.
- Embed a scalable EMEA Category Management framework across markets with varied maturity.
Drive category strategy and growth
- Lead the 1–3-year category vision for Scar Care, Eye Health and Baby Care.
- Build compelling annual EMEA growth stories and activation priorities.
- Identify gaps, unmet needs and new category/portfolio opportunities.
- Strengthen our influence with customers through confident category leadership.
Champion Category Management Excellence
- Define EMEA assortment, distribution and merchandising principles.
- Lead regional range review frameworks and toolkits.
- Deliver monthly EMEA category trackers and cross‑market insights.
- Monitor competitive actions on pricing, claims, and promotional intensity.
Build capability across EMEA
- Elevate local teams through best‑practice frameworks, tools, coaching and insight-driven storytelling.
- Raise the standard of category thinking across the region.
What we’re looking for
You’ll thrive here if you bring:
- Regional/Multi‑market Category Management experience (Consumer Health, FMCG or Pharma).
- Proven customer-facing category leadership and storytelling impact.
- Strength with insights, analytics, performance tracking and space/range planning.
- A strategic yet pragmatic mindset – comfortable balancing scientific credibility with commercial ambition.
- Experience influencing across countries, cultures and functions.
- Curiosity, resilience and a passion for driving scalable excellence.
Why Join Alliance Pharma?
You’ll shape the future of category leadership across EMEA, build credibility with major customers, and play a pivotal role in accelerating growth
If you’re ready to drive transformation and elevate category performance regionally, we’d love to hear from you.
Apply now and help build the future of Consumer Healthcare at Alliance.
