eCommerce & Digital Marketing Executive Full Time

Company Overview

Surespan is a leading manufacturer renowned for our innovative roof access solutions and bespoke engineering capabilities. Our passionate team is committed to delivering high-quality products that meet diverse project needs.

Summary

Working primarily across Access Panels Direct and Chequer Plate Direct, with scope across the wider Surespan Group portfolio as the function grows.

Mission: Own day-to-day eCommerce, website performance and digital marketing execution across key B2B manufacturing brands, turning traffic, enquiries and CRM activity into measurable commercial growth.

Core scope:

• Manage WooCommerce and WordPress websites, including product uploads, pricing, imagery, technical content, promotions, launches and day-to-day site maintenance.
• Improve conversion through better page structure, calls to action, forms, checkout flow, site speed, mobile usability and overall customer journey.
• Run HubSpot marketing operations: contacts, lists, workflows, lead scoring, lifecycle stages, forms, landing pages, email templates and reporting dashboards.
• Support offline conversion tracking and cleaner handover from marketing to sales, ensuring data connects to real revenue outcomes.
• Plan and execute campaigns across email, LinkedIn, organic search and paid media for B2B, trade and specification audiences, including CPD promotion.
• Brief designers and social media support on content, promotions, launch assets and SEO-led activity.
• Take ownership of the Google Ads agency relationship once onboarded: briefing, performance review, landing-page alignment, spend challenge and lead-quality oversight.
• Build retention and re-engagement email flows, monitor repeat-purchase behaviour, track competitor activity and use GA4, Search Console, HubSpot and AI tools to surface actions, not just reports.

Success measures:

• Stronger website conversion, enquiry volume and eCommerce revenue
• Accurate product data, smoother launches and better on-site customer experience
• Clearer CRM hygiene, attribution and sales handover
• More qualified B2B leads, CPD bookings and campaign efficiency

Profile required: Hands-on digital operator with 2-4+ years in eCommerce and/or digital marketing. Strong working knowledge of WooCommerce, WordPress, HubSpot, email marketing, GA4 and Search Console, plus sound Google Ads understanding.

Commercially minded, detail-focused and comfortable working across B2B, trade or technical product environments.

Control line: Reports to the Marketing and Business Development Manager, working alongside graphic designers and a social media manager. This is a hands-on ownership role, not a passive coordination post.

What We Offer:

• Competitive salary (dependent on experience)
• Stable working hours with an early finish on Fridays
• Supportive team environment

How to Apply:

Please submit your CV and a brief cover letter outlining your suitability for the role.

Pay: £30,000.00-£35,000.00 per year

Benefits:

• Company events
• Company pension
• Cycle to work scheme
• On-site parking

Ability to commute/relocate:

• Walsall WS9 0SW: reliably commute or plan to relocate before starting work (required)

Experience:

• E-commerce: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

No agencies or recruiters, please – we are managing this hire directly and any unsolicited CVs or candidate submissions will not be accepted or considered.