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Job Requisition ID #26WD96731Autodesk is seeking a senior performance marketing leader to own and scale a world-class, data-driven customer acquisition engine. This role is accountable for driving predictable, efficient, measurable, and scalable new customer growth by integrating media, creative, audience strategy, and funnel optimization into a cohesive performance system.As a key member of the Worldwide Marketing organization, this leader will serve as the single‑threaded owner for acquisition performance, operating at the intersection of strategy, execution, analytics, and cross‑functional leadership. Success requires building a modern, test‑and‑learn growth engine where insights, experimentation, and operational rigor compound over time.What You’ll DoAcquisition Strategy & Campaign OrchestrationOwn the full‑funnel acquisition strategy, from first touch through conversion, ensuring media, creative, offers, and landing experiences align to audience intent and lifecycle stagePartner with the Head of Paid Media to oversee the planning, launch, and optimization of multi‑channel acquisition campaigns across paid social, search, affiliates, influencers, and emerging channelsTranslate company revenue and growth objectives into clear acquisition strategies, audience plans, and investment frameworks across products, regions, and momentsPartner closely with Paid Media, Product Marketing, Digital/Ecommerce, and Brand & Creative teams to unlock funnel lift and improve conversion efficiencyDefine campaign KPIs, success criteria, and testing roadmaps; ensure campaigns launch on time, on budget, and with clear measurement plansPerformance Creative LeadershipOwn the performance creative strategy in close partnership with Brand & Creative leadershipTranslate audience insights and performance data into clear, actionable creative briefs that inform new concepts and quarterly campaign strategiesBuild and operate a high‑velocity test‑and‑learn creative engine, continuously iterating on messaging, formats, hooks, and offers to drive conversion and efficiency gainsIdentify and scale winning creative concepts across channels and regions while maintaining brand integrityEnsure creative development is structured, measurable, and optimized for sustained performance outcomes—not one‑off campaign executionManage the performance creative agency ensuring they produce high-quality, efficient and cost effective work aligned to our performance outcomesPerformance Management & Financial StewardshipPartner with Marketing Insights & Analytics and Finance to assess acquisition impact across the full customer lifecycle, not just first conversionOwn performance governance, including visibility into spend, ROI, efficiency tradeoffs, and investment pacingAnalyze test results against benchmarks to determine when to scale, refine, or sunset initiatives, documenting learnings and building repeatable growth playbooksBalance short‑term performance optimization with long‑term value creation, including CAC, payback, and lifetime value considerationsOperational Excellence & ScaleOperationalize winning tactics by transitioning them into scalable programs with SOPs, templates, and clear ownership modelsEstablish and own weekly, monthly, and quarterly acquisition operating rhythms, including performance reviews, test readouts, and strategic planning sessionsMaintain strong operational rigor across timelines, budgets, testing velocity, and documentation in a fast‑paced environmentLeverage AI and automation to increase execution speed, improve output quality, and reduce operational frictionDrive a “do more with less” operating model by increasing throughput, lowering cost per output, and improving learning velocityTeam & Cross‑Functional LeadershipBuild, lead, and develop a high‑performing acquisition and performance marketing team, setting clear goals, priorities, and development pathsAct as the primary acquisition partner to senior leaders across Paid Media, Product Marketing, Brand & Creative, Insights & Analytics, Finance, and Digital/EcommerceServe as the central point of accountability for acquisition strategy and execution, ensuring alignment with retention, lifecycle, and broader business prioritiesProvide clear, concise performance updates to senior leadership, highlighting results, risks, learnings, and recommended actionsMinimum Qualifications10–15+ years of experience in performance marketing, growth, or digital acquisition5+ years of people leadership experience managing geographically distributed, high-performing marketing teamsBachelor’s, Master’s or equivalent degree in marketing, communications or related fieldProven track record of scaling customer acquisition in SaaS, technology, or B2C/B2B environmentsDemonstrated ownership of large-scale marketing budgets with direct accountability for ROI and growth outcomesHands-on experience building or operationalizing AI-driven workflows (e.g., agents, copilots, automation) to improve execution speed, insight generation, or marketing productivityDeep expertise building cross-channel acquisition campaigns and integrating paid, owned and earned channelsPreferred QualificationsExperience building or transforming performance marketing functions or centers of excellenceStrong background in full-funnel measurement and attribution, including CAC, LTV, ROAS, and pipeline attributionAgency account management or agency-side experienceExperience working in global, matrixed organizationsFluency in the evolving MarTech & AdTech landscape and its role in campaign orchestration and optimizationExperience using digital media analytics and reporting tools (Adobe Analytics, Google Analytics, PowerBI, etc.)Key SkillsPerformance marketing strategy and execution at scaleData-driven decision making and experimentationCross-functional leadership and executive stakeholder influenceBudget management and investment optimizationCustomer acquisition, funnel optimization, and conversion strategyAI Automation and marketing tool utilizationLearn MoreAbout AutodeskWelcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!BenefitsFrom health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/Salary transparencySalary is one part of Autodesk’s competitive compensation package. For U.S.-based roles, we expect a starting base salary between $146,000 and $261,360. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.Equal Employment Opportunity At Autodesk, we’re building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.Diversity & BelongingWe take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belongingAre you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
