Dealership Performance Manager Full Time NEW

We are currently recruiting for a Brand Performance Manager to help optimise the commercial and operational performance of Audi Birmingham.

This is a full-time, permanent position reporting directly to the Head of Business, working closely with departmental leaders across Sales, Marketing, Finance, and Aftersales to ensure delivery of Audi UK standards, exceptional customer experience, and strong commercial results.

Benefits include an Audi company vehicle and a basic salary up to £40,000. The hours of work are Monday to Friday, 8.30am to 5.30pm.

You will play a key role in driving profitability, improving customer satisfaction, and ensuring alignment between New Car, Used Car, and Aftersales operations. The role requires strong analytical capability, leadership presence, and the ability to influence performance across multiple departments while acting as a key contact for Audi UK performance reviews and brand standards.

Role and Responsibilities:

• Lead the delivery of monthly, quarterly, and annual dealership performance targets across New Vehicle Sales, Used Car Sales, and Aftersales.
• Monitor and optimise key commercial KPIs including order bank, conversion rates, profitability, finance penetration, stock turn, and product performance.
• Analyse daily, weekly, and monthly business performance data to identify opportunities, trends, and operational risks.
• Produce detailed reporting packs for the Head of Business, senior leadership teams, and Audi UK stakeholders.
• Drive best-in-class customer experience standards aligned with Audi brand expectations.
• Monitor and improve customer satisfaction metrics, online reputation, and customer journey performance.
• Identify customer journey pain points and implement corrective actions to improve retention and satisfaction.
• Work closely with central marketing teams and Audi UK to ensure effective execution of local marketing campaigns and showroom activity.
• Measure and evaluate ROI from marketing initiatives and campaign performance.
• Collaborate with Sales Managers, Business Managers, and Aftersales leaders to improve operational and commercial performance.
• Ensure all dealership processes comply with Audi UK standards, group compliance policies, and governance procedures.
• Support the implementation of new systems, products, and brand initiatives across the dealership.
• Identify operational inefficiencies and implement process improvements to maximise effectiveness and profitability.
• Act as a key contact during Audi UK performance reviews, audits, and brand compliance assessments.
• Carry out any additional duties deemed necessary to support dealership and group objectives.

About you:

• Proven experience within automotive retail, ideally within a premium or Volkswagen Group environment.
• Strong commercial acumen with a proven track record of delivering business results.
• Advanced analytical and reporting capability with strong Excel, CRM, and DMS system knowledge.
• Excellent communication and stakeholder management skills with the confidence to influence senior leaders.
• Strong understanding of customer journey optimisation, digital lead management, and finance & insurance products.
• Ability to manage multiple priorities in a fast-paced, target-driven environment.
• Highly organised, proactive, and detail focused with a strategic mindset.
• Passionate about delivering premium customer experiences aligned with the Audi brand.
• Full UK driving licence required.

What we offer:

• 25 days holiday plus bank holidays
• Company Pension
• Wellness Programme
• Sick Pay
• Group life insurance
• Staff discount on car servicing
• Listers Benefits – discounts on retailers, restaurants, cinemas & holidays
• Long service and loyalty incentives
• Staff referral scheme
• In-house, manufacturer & professional qualifications
• Free on-site parking / off site parking
• Company Events

Why Listers?

Founded in 1979, Listers Group stands as one of the largest privately and family-owned motor retailer groups in the UK There’s a reason why this is the case, actually there’s over two and a half thousand reasons, our team. Since the very beginning our success has been a product of the fantastic people that work for us. This is recognised by representing some of the world’s most prestigious car brands across the Midlands, Lincolnshire, Gloucestershire, Norfolk and Yorkshire. We support employees in all areas of the business, whatever your aspirations might be so if you are looking for a career within the motor trade, automotive or car dealership sector then please apply today. If you are looking for similar motor trade jobs you can also join our Talent Bank.