Content & Social Media Manager Full Time

• Location: Manchester
• Employment Type: Full-Time
• Reporting to: Senior Account Manager – PR & Content
• Salary: £36,500 – £40,000 per annum (depending on experience)

Job Overview

We’re looking for a Content & Social Media Manager to join our PR and Content team. 

This is a content-first role with a strong focus on social. Sitting within the PR & Content team, you’ll be responsible for planning, creating and managing content that helps our clients build visibility, credibility and engagement across multiple channels.

You’ll work across a range of B2B clients, as well as supporting our own agency marketing. A key part of the role will be identifying opportunities within existing PR, thought leadership and campaign content and turning it into engaging, multi-format content that extends reach and impact.

The ideal person will be ideas-led and proactive. Someone who can take a message or insight and bring it to life across the right formats and channels, rather than defaulting to a single approach.

This is a client-facing role in a fast-paced agency environment, so you’ll need to be organised, proactive and confident working with both clients and internal teams.

Key Responsibilities

• Planning and delivering content and social media activity across a portfolio of B2B clients
• Developing content plans aligned to client objectives and campaigns
• Managing content calendars, scheduling and publishing
• Leading community management and audience engagement
• Creating content across formats, including social posts, blogs, case studies and campaign assets
• Identifying opportunities to repurpose PR, thought leadership and campaign content into new formats to maximise reach and value
• Taking a channel-agnostic approach, matching content to the most effective formats and platforms
• Supporting employee advocacy and influencer-style activity, particularly on LinkedIn
• Working closely with PR, creative and account teams, including briefing and collaborating with our creative production team
• Monitoring and reporting on content and social performance, using platform analytics and GA4 to understand what’s working and why
• Analysing performance data to make informed recommendations and continuously improve content effectiveness
• Tracking content activity against wider campaign and client objectives, helping demonstrate the impact of content on engagement, traffic and lead generation
• Supporting Lesniak Swann’s own social and content activity

Requirements

• Up to 5 years’ experience in a content, social or B2B marketing role
• Strong experience creating social-first content, particularly for LinkedIn
• Ideas-driven, with the ability to turn one concept into multiple engaging content formats
• Confident in managing social channels and content end-to-end
• Experience in content repurposing and adapting content across formats and channels
• Strong writing skills and the ability to simplify complex topics
• Experience in community management and audience engagement
• Comfortable using analytics to evaluate and improve performance
• Organised, proactive and able to manage multiple projects
• Confident working with clients and internal teams

Desirable skills

• Experience with paid social campaigns (LinkedIn/Meta)
• Exposure to SEO or website content optimisation
• Experience with employee advocacy or influencer-style programmes

How to applyTo apply, please email: 

• Your CV
• A cover note in a content format of your choice
• Examples of your work

Your cover note doesn’t need to be a traditional document. It could be a LinkedIn post example, carousel or another format. 

We’re interested in how you think about content, audience and channels, not how polished it looks. 

Email alexs@lesniakswann.com stating what you could bring to the position and let us know your favourite brand doing content well right now.