Cluster Sales Manager Full Time

Job Title: Cluster Sales

Location: Scotland

Department: Sales & Marketing

Reporting To: Director of Sales / General Manager

Job Summary

We are seeking an experienced and commercially driven Cluster Sales / Senior Business Development Manager to lead revenue generation and corporate sales initiatives across multiple hotel properties. The role focuses on developing key corporate accounts, driving new business, and maximizing occupancy and profitability through strategic sales and market insights.

Key Responsibilities

1. Sales & Revenue Generation

• Drive monthly, quarterly, and annual sales targets across assigned hotel properties.
• Develop and execute strategic sales plans aligned with market trends and business goals.
• Identify and convert new business opportunities through proactive outreach and networking.
• Optimize revenue through upselling, pricing strategies, and distribution channels.

2. Corporate Account Management

• Manage and grow a portfolio of key corporate accounts (100+ accounts).
• Conduct quarterly business reviews and negotiate commercial agreements.
• Build long-term relationships to ensure repeat business and revenue growth.

3. Cluster & Multi-Property Sales

• Oversee sales activities across multiple hotel properties, ensuring alignment in strategy.
• Collaborate with property teams to maximize inventory utilization and occupancy.
• Ensure consistent brand positioning and sales performance across locations.

4. MICE & Events Business Development

• Drive Meetings, Incentives, Conferences, and Events (MICE) revenue.
• Convert corporate accounts into event and group booking opportunities.
• Conduct site visits, presentations, and client engagements to boost conversions.

5. Market Intelligence & Pricing Strategy

• Monitor competitor activity, market trends, and pricing strategies.
• Manage OTA platforms and distribution channels to optimize visibility and revenue.
• Work closely with revenue teams to adjust pricing dynamically.

6. Cross-Functional Collaboration

• Collaborate with operations, marketing, and revenue teams for seamless execution.
• Ensure smooth communication for group bookings and events delivery.

7. Networking & Brand Representation

• Represent the organization at industry events, exhibitions, and networking forums.
• Strengthen brand presence in corporate and international markets.

Key Requirements

• 10–15+ years of experience in hospitality sales / business development (cluster experience preferred).
• Strong expertise in corporate sales, account management, and revenue strategy.
• Proven track record of achieving and exceeding sales targets.
• Experience in UK, European, or international hospitality markets (preferred).
• Knowledge of OTA platforms, pricing strategies, and distribution channels.
• Excellent negotiation, communication, and networking skills.
• Ability to manage multi-property sales operations.

Preferred Background

• Experience with international hotel chains or multi-property groups.
• Exposure to MICE sales and large corporate accounts.
• Cross-cultural experience working in multiple geographies.

Key Competencies

• Strategic thinking & commercial acumen
• Relationship management
• Market intelligence & analytical skills
• Leadership & stakeholder management
• Results-driven approach