Business Development Manager – Live Events Full Time NEW

We’re a founder-led company of 50+ event specialists working across some of the largest and most exciting events in the UK.

Our Marketplace supports both B2B and B2C customers to handpick standout suppliers across street food, drink and venues for private events, from large-scale summer and Christmas parties to regular office lunches for clients including Spotify, Netflix & BBC.

Live partners with organisers of large-scale public events, using our 360 tech and industry expertise to curate and deliver exceptional food and drink experiences that also drive commercial results for our clients. From major festivals, stadium fanzones and cultural celebrations, we work hand in hand with client teams to deliver exceptional guest experience for the likes of GALA festival, Rock Oyster, Hill Dickinson Stadium and Pride in London.

Internally, we’re proud to have been recognised by Tempo and the Startups 100 Awards as one of the UK’s best places to work. We care deeply about building an ambitious, supportive and high-performing team.

We started life 10 years ago as Feast It, a two-person marketplace launched from a kitchen table – and today, over 10 million guests a year attend a Togather-powered event. Across every project, our mission remains the same:

To make events better for everyone.

The Role:

This is a senior business development role within Togather’s live events partnerships team. You will own the full sales cycle across a portfolio of live event clients and prospects, building the relationships and pipeline that win us new business and grow existing accounts.

We work across five event categories – festivals, heritage shows, residencies, light trails, and sports – with clients including Boomtown, Love Supreme, Wilderness, Rock Oyster, Happy Place, Magazine London, Drumsheds, Glow Wild, LIV Golf, London Marathon, and The Boat Race.

Alongside our Head of Partnerships who leads the major national promoter accounts, you will be the commercial engine driving new partnerships across these event categories, taking ownership from first contact through to contract close and account growth.

The Role Will Involve:

• Proactively identify, target, and engage new event prospects across Festivals, Heritage, Residencies, Light Trails, and Sports
• Own and manage the full sales pipeline from Target through to Closed Won, maintaining accurate pipeline records and reliable revenue forecasts at every stage
• Build and nurture relationships with key decision-makers at event organisations, promoters, and venues so that when a tender comes out, Togather is already in the room
• Manager the full pitch and tender process end to end, including working with other departments and negotiating contracts
• Work closely with operations and production during onboarding to ensure a seamless handover and delivery against commitments
• Drive account growth by identifying opportunities to expand the number of events, sites, or services within each partnership
• Maintain a thorough knowledge of the live events landscape across your categories: who the key players are, upcoming tenders, and where the best commercial opportunities lie
• Contribute to Togather’s go-to-market planning with clear views on target accounts, prioritisation, and competitive positioning
• Represent Togather at industry events and networking opportunities to build profile and pipeline

Requirements

• Experience in a business development or commercial partnerships role, with a strong track record of winning new business and growing accounts
• Experience in or closely adjacent to the live events industry, with a working knowledge of the event types we operate in
• A confident, proactive salesperson who takes personal ownership of their pipeline and knows how to move deals forward at every stage
• Experienced in running end-to-end tender and pitch processes, coordinating across teams to submit and present compelling proposals
• A strong networker with existing relationships in the live events world and the drive to keep building them
• Commercially sharp: you understand pricing models, P&Ls, and what makes a deal work for both sides
• Organised and disciplined in pipeline management, follow-through, and the commercial administration that goes with the role
• Credible and confident in front of senior stakeholders at event organisations, promoters, and venues
• A background in ticketing, epos, or event services is a strong advantage

Benefits

• Hybrid working – 3 days in the office
• Generous holiday allowance; 25 days (including a Christmas Closure) + bank holidays
• Enhanced Pension through salary sacrifice
• Partnership with Benefits Platform Mintago; EAP service, Workplace Nursery, Cycle to work scheme, Electric car scheme, Health services, Mental Health services, Gym discounts, retail discounts and much more
• Partnership with Code app: Significant discounts in a lot of London’s best restaurants, bars and more
• Enhanced Mat & Pat leave
• Free coffee, beer, pizza and an overly stocked snack cupboard in the office
• Regular team socials and events (including 6 weekly Town Halls with companywide socials & 1 Away day a year)
• A shiny new MacBook to work on
• Loads of invites to food-industry events (yes they do usually have free food)
• Dog-friendly office