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About GYS
GYS Ltd is the UK subsidiary of a leading French manufacturer specialising in welding equipment, battery maintenance products, induction heating, and car body repair solutions.
With over 900 employees globally and €145m+ turnover, GYS is:
- Europe’s largest manufacturer of welding machines
- A leader in battery charging technology
- A global leader in car body repair equipment
The Role
We are looking for an Area Sales Manager to develop & grow our presence across the South West of England.
This is a field-based, remote role focused on driving sales through distributor networks.
Key Responsibilities:
- Develop and execute sales strategy across the territory
- Introduce GYS products to new distributors
- Grow sales within existing accounts
- Build strong relationships with key decision-makers
- Deliver product training and sales support to distributor teams
- Promote new products, campaigns, and initiatives
- Achieve and exceed sales targets
- Monitor competitor activity and market trends
Territory
South West England (including key areas such as Bristol, Exeter, Plymouth, and surrounding regions)
Ideal base: Bristol – Exeter (M5 Corridor)
What We’re Looking For
- Proven experience in area sales / territory management
- Strong track record of hitting or exceeding targets
- Experience working with distributor networks (essential)
- Background in one or more of the following sectors:
- Automotive
- Agriculture
- Tools / Hardware
- Industrial equipment
- Excellent communication and negotiation skills
- Self-motivated, independent, and driven
What You’ll Be Doing Day-to-Day
- Visiting distributors and prospects on a structured call plan
- Opening new accounts and securing first orders
- Training distributor sales teams to drive sell-out
- Expanding product listings within national/regional groups
- Implementing pricing and promotional strategies
- Supporting marketing campaigns in the field
Benefits
- Competitive salary
- Generous bonus scheme
- Company vehicle (EV)
- 10% pension (5% + 5%)
- 25 days holiday + bank holidays
- Health & wellbeing benefits
- EV salary sacrifice scheme
- Cycle to work scheme
- Lunch allowance
