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International SBM – Personal Care Brand🏢 Location: Greater London (Hybrid 2-3 days/office)📝 Contract Type: Permanent 💰 Strong £Package plus Bonus in line with Similar SBM roles in market📌 Ref: TP449126Use your exceptional strategic thinking skills, commercial savvy and international experience to shape the future of a key personal care brand and drive real growth in international marketsLead brand strategy and execution for a personal care brand in European & African marketsBuild 360 marketing campaigns including digital & e-commerce activity ensuring relevance and impactManage significant A&P budgets, delivering profitable brand growth year on yearBuild robust relationships with distributors and agency partners to execute regional marketing plansShape DTC platforms and brand websites, owning the digital customer journey from strategy to deliveryTravel internationally to meet key distributor and retail partnersOur client is a well-known multinational player in the beauty & healthcare sectors, managing much loved brands across the UK market spanning haircare, oral care and personal healthcare . The company prides itself on its dynamic, innovative and collaborative, team-driven culture, where people contribute to building an exciting, positive and creative atmosphere, building robust and rewarding careers.🔦 Position OverviewNow seeking an experienced SBM with regional marketing experience to lead a key brand, and drive its growth through strategic brand management, team leadership, product innovation and innovative marketing campaigns.This is an excellent opportunity to progress your career with a company that values strategic thinking, creative problem-solving and strong commercial performance.As International SBM, you’ll be the champion for a brand portfolio in the company’s Europe & Africa region. You’ll work across a complex landscape of distributors, agencies, and internal teams to develop and execute regionally relevant marketing strategies that drive brand growth and commercial success. Your role combines strategic brand leadership with hands-on execution, requiring you to balance standardisation of brand guidelines with the flexibility to adapt campaigns for local markets. You’ll own the P&L for your brands, manage significant budgets, and drive profitable growth through effective trade marketing, digital innovation, and distributor partnership.📒 What you’ll be doing from Day 1Championing your brand portfolio across the region, ensuring consistent application of brand guidelines through brand books and distributor activationDeveloping and executing 360 marketing campaigns with creative & media agencies, with specific focus on digital channels and e-commerce growthLeading the development and optimisation of brand websites and direct-to-consumer platforms across the regionManaging A&P budgets per brand and country as an investment portfolio, conducting quarterly reviews and making strategic trade-off decisionsChallenging and supporting distributor media plans to improve cost effectiveness, reach quality, and return on investment year on yearCollaborating with international and EU marketing teams on marketing plans, best practices, and new product development pipelineLiaising with sales teams and distributors to establish effective channel strategies and develop marketing activation plansManaging consumer insight, market research and category data relevant to brand performance and opportunity identificationLead NPD/EPD initiatives for the region, supporting launch strategies and go-to-market plansSupporting the regional sales team with brand presentations, toolkits, and brand council leadership🌟What we are looking forSignificant brand marketing experience ideally within the personal care sector, demonstrating consistent brand growth in competitive marketsExtensive digital marketing expertise, including strategic planning, execution, and performance measurement across digital channelsProven success working with e-commerce platforms to drive growth and optimise customer journeysExperience developing and optimising brand websites and direct-to-consumer platformsStrong background in international marketing with a track record across the EMEA regionExperience of working closely with distributors and retail partners to support sell-in and sell-through strategiesSolid project management experience, leading cross-functional initiativesStrong leadership and influencing skills, able to drive progress and outcomes without direct authorityCommercially astute with clear understanding of business drivers, performance metrics, and profitabilityHighly organised and delivery-focused, consistently meeting deadlines and completing projects to standardTenacious and resilient, maintaining momentum when faced with obstacles or complex challengesConfident challenging the status quo and proposing practical, value-adding improvementsInternational mindset with cultural sensitivity and adaptability when working across diverse marketsPassionate about marketing and achievement with a naturally inquisitive mindset and strong personal driveCollaborative team player with a positive attitude and enthusiasm for building brands in a competitive sectorHow to ApplyIf you’re looking for a real challenge and have the skills & experience to take on this role, please send your CV to Adam Tarsh ASAP. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn or email adam@tarshpartnership.co.uk
