PR and Content Manager Full Time NEW

Reporting to: Head of Brand Marketing 

Location: Wilmslow 

Salary range: £37,000 – £42,000

About Total Fitness: 

We’re Total Fitness, a leading health club brand in the North of England and Wales. We’re there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women’s Gym by Total Fitness. 

Driven by the belief that everyone is better fitter, we work hard to fulfil our promise of providing the spaces and opportunities that empower our customers to achieve more than they ever thought possible. 

If there’s one thing we’re sure of, it’s that movement is good for you. And that goes far beyond just moving our bodies. Joining the team here at Total Fitness, means the freedom to move your own way, along your own path, constantly finding new ways to reach your full potential – whatever success looks like for you. We support one another, take the initiative and tackle each challenge head on, because we want to provide exceptional experiences for both our team and our members. We celebrate together, get stuck in together, and we help each other through. 

We can’t promise it will be easy, but we can promise it will be worth it – and that’ll be a lot of fun. This is where movement happens, this is where you get going and keep going.  

This is where more is possible. 

Role Purpose:

The PR and Content Manager is responsible for shaping, protecting, and amplifying the Total Fitness brand through organic, earned, and third party channels. This role will own the end-to-end PR strategy, content creation, and organic social presence, using storytelling and trusted external voices to build brand credibility, relevance, and engagement. 

Working closely with internal teams and external agencies, this role ensures consistent, high impact content and communications that support business objectives, strengthen reputation, and drive meaningful audience connections. It’s a fantastic opportunity for an experienced PR or content professional ready to take the next step in their career, moving into a broader, more strategic inhouse role with increased ownership and visibility. 

Key Responsibilities: 

PR & Reputation Management 

·      Own and deliver the Total Fitness PR strategy, including proactive, reactive, and crisis communications. 

·      Lead earned media activity and manage all associated corporate PR campaigns. 

·      Brief, coordinate, and manage the PR agency to ensure aligned, high quality output. 

·      Support senior leaders with media messaging, briefing and reactive communications where required. 

Content Strategy & Creation 

·      Lead content ideation and creation across key organic channels. 

·      Ensure content is insight led, on brand, and aligned to wider brand and commercial strategies. 

·      Develop storytelling frameworks that bring brand positioning and campaigns to life. 

Organic & Social Channel Management 

·      Manage cross channel content promotion to ensure consistent messaging and maximum reach. 

·      Own the organic social media strategy and channels, overseeing planning, publishing, and performance. 

·      Work closely with the E-Commerce team to promote paid social activity and commercial priorities. 

Third party relationship management 

·      Build our brand reputation by association and position Total Fitness as a thought leader and expert. 

·      Develop and manage influencer and partnership relationships that enhance brand visibility. 

·      Ensure collaborations reflect brand values and deliver measurable commercial impact. 

Other 

·      Manage and coordinate agency relationships to support delivery and execution. 

·      Collaborate cross functionally with Brand, Ecommerce, and Club teams to ensure aligned communications. 

·      Track, evaluate and report on PR, content and organic performance using agreed KPIs and insights. 

Skills & Experience:

Essential 

·      Previous experience in PR or content roles, with minimum 5 years’ experience in PR and reputation management. 

·      Experience managing agencies, partners, or external suppliers. 

·      Excellent written communication and copywriting skills. 

·      Strong understanding of organic channels (including social media, and partnerships.), and brand storytelling. 

·      Comfortable using insight and performance data to evaluate activity and identify opportunities for improvement. 

·      Strong stakeholder management skills, with the confidence to advise and influence internal teams and senior leaders.  

·      Strong organisational skills and the ability to manage multiple workstreams independently. 

Desirable 

·      Influencer, partnership, or sponsorship management experience. 

·      Experience handling sensitive or reactive communications, including crisis or reputation management support. 

·      Social media management and performance analysis experience. 

What you’ll get: 

·      A career with a business in motion, always learning and evolving for better. 

·      A refreshingly friendly and supportive environment in which to thrive. 

·      Training and development opportunities which will enable you to advance as far as your talent and determination will take you. 

·      Plenty of social activities and events. 

·      If fitness is your thing, we often find opportunities to work out together. 

·      Free membership for you and a loved one plus 2 discounted memberships for family members or friends after passing probation. 

·      28 days holiday including public/bank holidays.

·      Workplace Pension Scheme. 

·      Discount on retail and café products.