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500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.The jobWe’re looking for a Creative Production Lead to own and scale UGC video production across TikTok and Snapchat within Social Growth. This role is responsible for building and running a high-output creative engine across multiple pods, ensuring consistent delivery of high-performing assets for both organic and paid UA.You will lead producers and editors across key content areas (Organic, Paid 40+, Core, Testimonials), ensuring each pod operates effectively while maintaining a unified creative system.You’ll be responsible for:Owning UGC video production output across all pods and content streamsManaging and developing Creative Producers and motion/video resources across podsEnsuring consistent production volume, quality, and turnaround across Organic, Paid, Core, and TestimonialsBuilding and maintaining a scalable creative production system across teamsPartnering with strategists and UA to align production with performance needsEnsuring winning concepts are effectively scaled across pods and platformsAllocating resources across pods based on priorities and performance signalsEstablishing clear workflows for briefing, production, and iterationDriving cross-pod learnings and ensuring best practices are shared and reusedYour ExperienceMust-have:5+ years in creative production, UGC, or performance content rolesExperience managing creative teams (producers, editors, creators)Strong understanding of short-form video production for TikTokExperience operating high-volume creative production systemsAbility to balance speed, quality, and scale across multiple workstreamsExperience working cross-functionally with UA, strategy, and creative teamsStrong ownership mindset with ability to prioritise and allocate resources effectivelyFluent English with experience delivering content for US audiencesWhat Success Looks LikeReliable, scalable production output across all podsClear ownership and performance across Organic, Paid, Core, and Testimonials streamsFaster production cycles with increased volume and maintained qualityEffective scaling of winning creatives across pods and platformsStronger contribution of Social Growth production to paid UA performanceHow We WorkWe’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.What You’ll GetWe support impact with meaningful reward. Here’s what that looks like:Competitive salary and annual reviewsOpportunity to participate in Flo’s performance incentive schemePaid holiday, sick leave, and female health leaveEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parentsAccelerated professional growth through world-changing work and learning supportIn-person collaboration and work in a hybrid model, with 3 days per week spent in the office5-week fully paid sabbatical at 5-year FloversaryFlo Premium for friends & family, plus more health, pension and wellbeing perksDiversity, equity and inclusionOur strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
