Institutional Marketing Full Time

The Institutional Marketing Team is part of the Institutional Marketing and Business Development Support department. The team is responsible for :
– developing and maintaining Amundi’s core institutional marketing assets, including the global institutional website, sales materials, thought‑leadership platforms, and client‑facing collateral
– designing and deploying targeted marketing strategies to strengthen Amundi’s positioning with institutional investors across regions and segments
– supporting business development through high‑impact campaigns, content, and events that enhance awareness, deepen engagement, and reinforce Amundi’s expertise and solutions
– ensuring consistent, high‑quality messaging that reflects Amundi’s leadership in responsible investing, innovation, and investment solutions

Amundi, the leading European asset manager, ranking among the top 10 global players (1), offers its 100 million clients – retail, institutional and corporate – a complete range of savings and investment solutions in active and passive management, in traditional or real assets. This offering is enhanced with IT tools and services to cover the entire savings value chain. A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages close to €2.3 trillion of assets (2). With its six international investment hubs (3), financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape.
Amundi clients benefit from the expertise and advice of 5,500 employees in 35 countries.
Amundi, a trusted partner, working every day in the interest of its clients and society

(1) Source: IPE “Top 500 Asset Managers” published in June 2025, based on assets under management as at 31/12/2024
(2) Amundi data as at 30/06/2025
(3) Paris, London, Dublin, Milan, Tokyo and San Antonio (via our strategic partnership with Victory Capital)

The role drives Amundi’s institutional marketing strategy by creating high‑quality content, campaigns, and materials for pension funds and long‑term asset owners. It maintains and enhances core institutional marketing assets while ensuring consistent, impactful messaging across channels. It also supports business development through targeted initiatives that strengthen visibility, deepen engagement, and reinforce Amundi’s leadership in institutional investing.

Strategic Marketing for Pension Clients
– Develop and execute targeted marketing strategies for global retirement systems, including DB, DC, public pensions, sovereign funds, and multi‑employer schemes.
– Translate complex investment and retirement themes-liability‑aware investing, private markets, sustainability, income solutions-into clear, compelling narratives for institutional audiences.
– Partner with regional Sales and Client teams to identify opportunities, shape client‑centric campaigns, and support market entry, product launches, and distribution initiatives..
Content Development & Thought Leadership
– Work with investment teams and other content specialists to create high impact materials: white papers, presentations, market insights, case studies
– Adapt global content to specific pension needs, ensuring relevance, precision, and strategic positioning
– Support the development of retirement focused thought leadership to strengthen the firm’s voice in the institutional market

Campaign Execution, Channel Activation & Market Insights
– Lead multi‑channel campaigns (email, events, digital, social, consultant platforms) to drive awareness and engagement across pension stakeholders.
– Collaborate with digital teams to enhance distribution, UX, and visibility across owned and earned channels.
– Monitor global pensions trends-regulatory shifts, funding dynamics, asset allocation changes, consultant influence-to inform marketing strategy.
– Track campaign performance and client engagement, providing actionable insights to Sales and senior leadership.
– Identify opportunities to strengthen the firm’s presence in the retirement ecosystem, including partnerships, events, and emerging channels.

Cross Functional Collaboration
– Partner with Institutional Sales, Investment Specialists, Global Marketing, and Communications as well as the Retirement Business Line to deliver coordinated, high impact activity and ensure alignment across teams.

UK Institutional Marketing Support
– Support the marketing needs of the UK institutional business, including events, roadshows and product positioning.
– Serve as the UK pensions marketing lead within the wider European institutional marketing network.

Education:
‒ Master’s degree in Finance, Economics, Business, Marketing, or related field
‒ Professional qualifications are a plus

Languages and IT Skills:
‒ Fluent English with excellent writing ability
‒ French is a plus
‒ Strong command of PowerPoint and Excel
‒ Familiarity with CRM, marketing automation, and digital analytics tools
‒ Experience using AI tools for content adaptation is an advantage
‒ 5+ years in marketing, investment communications, or pensions‑focused roles
‒ Understanding of the UK pensions market and its stakeholders
‒ Ability to translate complex investment concepts into clear, compelling messages

Required Qualities:
‒ Strong project management skills with the ability to manage multiple priorities
‒ Collaborative mindset and comfort working with senior stakeholders
‒ High attention to detail and strategic thinking