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Sales and Product Development Manager
Job Title: Sales and Product Development Manager – UK
Location: Weybridge, Surrey and travel
Reporting to: CEO and CFO
About Lynx Golf
Lynx Golf is an independent, family-owned British golf brand recognised for innovation, performance, and a commitment to growing the game responsibly. With a proud heritage and a rapidly expanding retail and professional network, Lynx is at the forefront of designing and manufacturing high-quality golf equipment.
Role Overview
As the Sales and Product Development Manager – you will drive Lynx Golf’s growth through the management and expansion of trade accounts across the UK. You Will be responsible for leading the trade sales strategy, strengthen relationships with key partners (green grass accounts, off-course retailers, and distributors), and ensure commercial targets are achieved in line with Lynx’s brand values and premium positioning. You will also have responsibilities with custom fitting and the development of products across the Lynx range
Key Responsibilities
- Develop and execute a comprehensive UK trade sales strategy aligned with company goals.
- Lead, and manage the Lynx Golf Seller Central Scheme
- Drive business development with golf retailers, pro shops, buying groups, and independent accounts.
- Manage account relationships, negotiating terms, promotions, and distribution plans.
- Monitor market trends, competitor activity, and trade opportunities to inform sales strategy.
- Assist with product development, custom fitting and overall product strategy
- Collaborate with marketing, product and operations teams to ensure a consistent brand experience.
- Oversee trade pricing, budgets, forecasts, and performance reporting.
- Represent Lynx Golf at trade shows, events, and partner activities to build brand visibility.
- Ensure compliance with brand guidelines and commercial agreements.
Key Skills & Experience
- Proven track record in sales within the golf industry.
- Deep understanding of the UK golf retail landscape and trade networks.
- Strong commercial acumen with experience in account development and negotiation.
- Highly motivated to work within a team as well as individually
- Strategic thinker with hands-on ability to manage key trade partnerships.
- Effective communicator and relationship builder at all levels. Ability to fit clients for custom orders at HQ using our custom fitting suite
- Deep product knowledge to assist with new product developments and variants
- Proficient in sales analytics, and forecasting.
- Full UK driving licence and flexibility to travel nationally and occasionally internationally.
Personal Attributes
- Passionate about golf and the Lynx brand.
- Entrepreneurial mindset with a results-driven approach.
- Collaborative, adaptable, and self-motivated.
- High integrity and professionalism in all commercial dealings.
- Ability and passion to work in a smaller team and crossover to work in different areas
Package
Competitive salary, performance-related bonus, company car, and benefits package commensurate with experience.
To Apply
Please send CV and covering letter to info@lynxgolf.co.uk
