E-Commerce & Brand Manager, London, UK Full Time NEW

At Earl of East, we create immersive fragrance and lifestyle experiences designed to bring a little ritual to daily life. What began as a market stall in East London has grown into a multi-category brand with a cult following, known for its considered approach to scent, home, and design. With four retail stores in landmark London locations, an established wholesale presence, and a focus on storytelling-led collaborations, we operate at the intersection of fragrance, culture, and community.

The Role

We’re looking for a strategic and creative E-Commerce & Brand Manager to lead our digital brand experience, ensuring our online presence reflects the same level of care, quality, and storytelling that defines our physical spaces. This role is pivotal in driving customer engagement, retention, and growth through a seamless and elevated omnichannel experience.

Reporting to the Director or Retail & Brand, you will work closely with teams across creative, content, retail, and operations to align brand storytelling with commercial objectives, ensuring our digital touchpoints feel as curated and intentional as our in-store experience.

Key Responsibilities

• E-Commerce & Digital Experience
• Oversee the strategy and execution of Earl of East’s e-commerce platform, ensuring an intuitive and inspiring shopping experience.
• Lead the development of digital merchandising and product storytelling, ensuring key launches, collaborations, and seasonal moments are presented in a way that feels natural and engaging.
• Work with the operations and retail teams to maintain product accuracy, inventory updates, and fulfilment efficiency.
• Identify opportunities to enhance the digital customer journey, leveraging UX insights, data analytics, and best-in-class benchmarks.

Brand & Content Strategy

• Own the digital content calendar, ensuring all campaigns, product launches, and editorial storytelling align with our brand pillars: Create, Curate, Collaborate, and Community.
• Work closely with our in-house designer, and photographer to bring the Earl of East aesthetic and voice to life across all digital platforms.
• Ensure our email marketing, paid media, and organic content strategies work in tandem to support both brand awareness and revenue growth.
• Oversee the rollout of digital brand activations, ensuring a seamless omnichannel experience that connects our retail spaces with our online community.

Performance & Growth

• Collaborate with the operational and retail teams to drive traffic and engagement, using data-driven insights to refine strategies.
• Analyse e-commerce and campaign performance, identifying trends and opportunities for optimisation.
• Work with digital agency partners to manage paid media strategies, ensuring they remain brand-led, thoughtful, and effective.
• Stay ahead of emerging digital trends, platform updates, and customer behaviours to keep Earl of East at the forefront of the category.

About You

• Experience in an e-commerce and digital content role within a premium lifestyle, fragrance, or design-led brand.
• A strong creative eye, with an ability to translate brand identity into engaging online experiences.
• Commercially minded, with a data-driven approach to digital growth.
• Detail-oriented and highly organised, with experience managing content production, digital campaigns, and e-commerce platforms.
• A natural storyteller who understands how brand, product, and community intersect in the digital space.
• A solutions-first mindset – you thrive in a fast-paced environment and embrace challenges with a calm, strategic approach.
• Adobe, Shopify, Mailchimp/Klaviyo and Slack Proficient

Remuneration: salary negotiable and 28 days paid annual leave inclusive of bank holidays

Benefits: opt in pension scheme, payday candle, employee discount, monthly cultural partnerships and community engagement

At Earl of East, we believe in the power of community, craftsmanship, and creativity. If you do too, we’d love to hear from you.

To apply, please submit your CV and cover letter to hello@earlofeast.com. Please ensure you include your full name & ‘a] E-Commerce & Brand Manager’ in the subject line.