Company DescriptionNetwork Digital Marketing is dedicated to making members’ money go further for over 3 million hardworking members across it’s four core discount memberships – Health Service Discounts, Discounts for Teachers, Discounts for Carers and Charity Worker Discounts. Role DescriptionThe business is at a real inflection point in its growth and brand journey and we’re looking for a Creative Copywriter who loves the detail, cares about results and can bring real creativity to hard-working assets. The core of this role is revenue-driving emails, offer content, blogs, seasonal campaigns, paid ads and occasional sales deck support. This is alongside multiple brand projects to get stuck into. The expectation is the same across all of it: care and craft, whatever the brief.You’ll need to understand our members: teachers, healthcare workers and carers and write in a way that feels relevant to their lives. This is a high-output role, so pace matters. But so does hitting the right tone: making a promotional message feel human whilst it drives performance is what separates good from great here.There’s genuine creative stretch too with seasonal campaigns, concepting, brand work and in a small, nimble team there’s real scope to bring proactive ideas to the table. If you’re energised by doing the basics brilliantly and growing into bigger opportunities, this is the role for you.Duties:Concept and write copy across CRM, push, social, web, in-product and brand campaigns- with a significant focus on member communicationsWrite for a broad consumer audience; including teachers, healthcare workers and carers Translate commercial offers, promotions and trading priorities into copy that connects emotionally but still drives actionDevelop and articulate creative concepts from brief to execution, working closely with designers and wider marketing stakeholdersOwn copy quality across all outputs; reviewing, editing and proofing work to the highest standard before it goes out the doorMaintain and evolve our tone of voice, ensuring consistency across channels while adapting appropriately to context and audienceContribute to campaign planning and creative brainstorms, bringing original ideas and a strong point of viewWork with performance data and audience insight to inform creative decisions and improve results over timeYou should have:4–5 years’ experience in a copywriting or creative role (in-house within a consumer brand or at an agency) Proficiency in Writing, Creative Campaigns, and Creative WritingCommercial or retail experience for broad audiencesA portfolio that demonstrates rangeProven ability to develop creative concepts as well as execute them: you’re as comfortable in a brainstorm as you are in a Google DocStrong grasp of tone of voice and brand writingExcellent Communication skills, with the ability to effectively collaborate with cross-functional teamsExperience writing for CRM, email or lifecycle marketing, with an understanding of what drives engagement and conversionExceptional attention to detailA collaborative, low-ego approach The ability to manage multiple briefs simultaneously, prioritise under pressure and deliver consistently to deadlineBachelor’s degree in Communications, Marketing, English, or equivalent in a related field is preferred but not essentialSalary and Benefits:£35-40k based on experience Hybrid – 3 days in the office, 2 days at home High spec office in central Manchester 28 days holiday in addition to UK Bank holidaysPrivate Medical Cover (PMI) Income Protection and Life AssuranceDog friendly environment
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