Log In
Sign Up
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world’s most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
,
Role Mission
Drive profitable, sustainable digital growth for UK Pure Player menswear partners by owning account results across seasonal launches and in‑season reorder business, delivering against budgets, and ensuring elevated brand and product representation aligned with our luxury positioning.
Role Overview
We are seeking a commercially strong and digitally fluent Digital Key Account Manager to manage the Menswear wholesale digital Key Accounts across UK Pure Player partners.
This role holds end‑to‑end ownership of account delivery — including sell-in appointments, budgets, forecasts, sell‑out performance, and trading execution — across both seasonal and reorder flows, while safeguarding brand integrity, execution quality, and luxury standards.
You will operate in a fast‑paced, high‑expectation environment, balancing multiple priorities while delivering strong, sustainable results – authentic, collaborative, accountable, and excellence‑driven, with a genuine passion for luxury, menswear, and brand elevation.
Reporting Line
- Direct Line Manager: Digital Commerce Lead, Wholesale Digital Commerce UK
- Secondary reporting Line: Menswear Sales Manager
,
Key Responsibilities
Commercial & Trading Ownership
- Own budgets, forecasts, and commercial outcomes for assigned Pure Player accounts
- Deliver results across seasonal launches and in‑season reorder business
- Lead in‑season trading, managing sell‑out, availability, stock health, and re‑buys
- Own sell‑out reporting and present performance in weekly and monthly internal trade forums
- Track customer trading terms and seasonal investment requirements, ensuring delivery against forecasted budgets
- Partner closely with Customer Operations to ensure timely deliveries and speed to market
Product & Brand Guardianship
- Own menswear product presentation and storytelling across partner platforms
- Lead in‑market customer appointments, presenting seasonal ranges and reorder strategies
- Act as brand guardian, ensuring online merchandising, content execution, and brand storytelling meet luxury standards
- Work in partnership with funded Digital Brand Specialists (where available) to deliver elevated digital execution
Pure Player Expertise & Marketing Influence
- Apply strong understanding of Pure Player digital wholesale models, including assortment depth, reorder cadence, and platform execution
- Influence marketing to ensure the right level of support is applied to the right categories at the right time, balancing seasonal and carry‑over ranges while supporting sustainable commercial outcomes and brand equity
Stakeholder & Buyer Collaboration
- Build strong relationships with Pure Player buyers and key stakeholders
- Partner closely with the Internal Buying Team, ensuring customer insight informs assortment and reorder strategy
- Collaborate cross‑functionally across Brand Management, Marketing, Business Development, and Customer Operations teams
,
Experience & Capabilities
- Solid experience 3-6 full strategic cycles experience in digital wholesale, key account management, e‑commerce, or commercial roles, ideally within luxury or premium fashion
- Strong menswear product affinity and understanding of the luxury market
- Proven experience owning budgets, forecasts, and in‑season trading decisions
- Strong Excel skills are a must; PowerPoint proficiency and BI tools a strong plus
- Confident presenter with strong commercial judgement and stakeholder‑management skills
- Comfortable operating in a high‑pressure, fast‑paced environment
Pure Player Experience
Pure Player digital wholesale experience is strongly preferred, with a good understanding of online‑only trading dynamics, seasonal launches, and reorder execution.
Key Competencies
- Commercial ownership and accountability
- Strong execution focus
- Digital wholesale & Pure Player expertise
- Product passion and luxury brand stewardship
- Clear prioritisation and organisation
- Confident, collaborative communication style
