Regional Sales Manager – South Coast Full Time

The Regional Sales Manager is responsible for driving revenue growth across the South Coast region through a combination of new business development and account management. The role focuses on building a robust sales pipeline, converting opportunities into long-term customer relationships, and expanding market share across key industrial sectors.

Key Responsibilities.

Business Development & Sales Delivery:

• Identify, target, and secure new business opportunities across defined sectors.
• Deliver regional sales targets (circa £1m annual revenue).
• Develop and execute a territory sales plan aligned to company objectives.
• Build and manage a high-quality sales pipeline across all product divisions.
• Account Management:
• Manage and grow existing customer accounts (approx. 40% of role).
• Leverage existing framework agreements to generate additional revenue streams.
• Maintain strong, long-term relationships with key stakeholders.
• Product & Market Engagement:
• Promote the full product and service portfolio, including:
• Chain, sprockets, shafts,
• Site services (field service),
• Valves and laser-cut/manufactured components.

Sell into target industries such as:

• Energy from Waste,
• Aggregates,
• Recycling,
• Food & Beverage,
• Laser fabrication.

Sales Process & CRM:

• Accurately manage quotations, orders, and customer interactions via CRM.
• Maintain and update customer database records.
• Produce regular sales reports and forecasts for management.

• Customer Interaction & Negotiation:
• Deliver presentations and proposals to key decision-makers.
• Negotiate commercial agreements with customers.
• Represent the business at industry events and networking opportunities.
• Performance & Activity.
• Person Specification.

• Essential Skills & Capabilities:
• Proven ability in new business development and pipeline generation.
• Strong negotiation and closing skills.
• Experience in territory planning and sales execution.
• Competence in consultative/solution-based selling.
• Ability to interpret technical requirements (e.g. measuring chain/components).
• Proficient in CRM systems and sales reporting.

• Desirable Skills:
• Technical knowledge of mechanical components or industrial products.
• Understanding of relevant industries (e.g. aggregates, recycling, EfW).
• Existing customer or industry network.
• Experience working with framework agreements.

• Experience:
• Demonstrable experience in a field-based sales role.
• Track record of achieving sales targets.
• Experience managing a defined territory.
• Background in similar sectors or products preferred.
• Candidates from industrial distribution (e.g. ERIKS, Rubix, Hayley) considered.

• Qualifications:
• Relevant technical or commercial qualification desirable.
• Full UK driving licence required.