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Role Description
Retail Sales Consultant
Aromaria Flagship, Regent Street
Uncapped commission. No ceiling. No excuses.
We’re not looking for shop assistants. We’re looking for closers.
Aromaria’s flagship on Regent Street is one of the most established premium fragrance destinations in central London. We’ve built the footfall, the brand, and the product range. What we need now are retail sales people who treat the shop floor like a sales floor. People who walk in every morning thinking about their numbers. People who measure their day in conversions, average transaction value, and commission earned, not hours worked.
If you’re the person who quietly outsells everyone else on your team and wonders why you’re paid the same as the colleague who hides in the stockroom, this is your move.
What you’ll actually do
This role is not about waiting inside the store for customers to come to you. Regent Street has some of the highest pedestrian traffic in Europe, and your job is to convert it. That means working the door, working the pavement, and working the shop floor with equal energy.
A typical day looks like:
• Standing at the entrance and engaging passing traffic. Stopping people. Inviting them in. Getting them to smell something they didn’t know they wanted.
• Reading every customer who walks in within seconds and adapting your approach to them.
• Closing, upselling, and cross-selling. Every transaction is an opportunity to add value, not just ring up a candle.
• Capturing customer details, building a personal client book, and bringing those customers back. Your repeat business is your annuity.
• Knowing the product range cold so you can talk credibly about bespoke scent development, diffusion systems, and the brands and hotels we work with globally.
• Hitting daily, weekly, and monthly targets. Then beating them.
You’ll be selling a premium interior fragrance brand with serious commercial credibility behind it: bespoke scenting for global hotel groups, cruise lines, and luxury retail. The product sells itself to the right customer. Your job is finding them, stopping them, qualifying them quickly, and closing them confidently.
What we pay
Competitive base salary plus genuinely uncapped commission. The top performers on our team earn well into six figures. There is no cap. There is no clawback. If you sell, you earn. We will show you the maths in the interview.
Who we want to hear from
People who can tell us, without hesitation, what their conversion rate was last month. People who’ve worked luxury retail, premium beauty, high-end fragrance, jewellery, or direct sales and consistently topped the leaderboard.
The non-negotiables:
• You’re confident approaching strangers on the street and turning them into customers. If the idea of standing outside the store and engaging foot traffic makes you uncomfortable, this isn’t the role.
• You’re competitive. You want the leaderboard, and you want your name at the top of it.
• You’re coachable. You take feedback like a professional athlete takes coaching notes: you want it, because it makes you better.
• You’re hungry. You see a quiet hour as a problem to solve, not a break.
• You speak fluent English. Additional languages (Mandarin, Arabic, Spanish, French, Italian, Russian) are a serious advantage given our customer mix on Regent Street.
Who we don’t want to hear from
Anyone who needs the words “team player” in a job description to feel comfortable. Anyone whose CV talks about responsibilities rather than results. Anyone who thinks luxury retail means standing still and looking elegant. Anyone who finds working the door beneath them.
The interview process
We’ve designed this process to weed out anyone who isn’t serious. If any step feels like too much effort, this isn’t the role for you.
Step 1: Apply via LinkedIn. Submit your application through the LinkedIn posting.
Step 2: Record a video. If you’re selected to progress, we’ll send you three qualitative questions to answer on video. This step is non-negotiable. If you won’t send a video, don’t progress. We need to see how you present, how you think on your feet, and whether you can hold a customer’s attention. If that makes you uncomfortable, the shop floor will too.
Step 3: Online interview. A structured conversation with the hiring manager. Come prepared. We’ll ask about your numbers.
Step 4: In-person interview. You’ll meet us face to face at the flagship. Expect a role-play. Expect to be asked to sell us something. Expect to be challenged.
Step 5: Decision. We move fast. You’ll hear yes or no within days, not weeks. We respect your time and expect the same in return.
