VP Of Sales – Direct Business Full Time NEW

We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.

The Vice President of Sales – Direct B2B Channel is responsible for owning growth, conversion, and execution across Insignis’s direct business client segment, including SME, mid‑market, and larger corporate organisations acquired through inbound and outbound sales motions.

This role exists to turn Insignis’s strong inbound demand, digital journey, and outbound capability into predictable, scalable revenue and funded balances, while maintaining high standards of suitability, governance, and customer experience.

Success in this role is defined by conversion discipline, operational excellence, and repeatable execution — not heroics.

Role Responsibilities

Key Objectives

• Drive sustainable revenue and balance growth through the Direct B2B channel
• Improve inbound and outbound conversion rates across the full funnel
• Build a scalable, metrics‑led operating model for direct sales
• Reduce friction between marketing, sales, onboarding, and funding
• Establish the Direct channel as a predictable, high‑velocity growth engine

Core Responsibilities

Direct B2B Revenue Ownership

• Own revenue, pipeline, and funded balance targets for the Direct B2B channel
• Translate Insignis’s GTM strategy into a clear direct‑sales execution plan
• Balance inbound demand with structured outbound activity
• Maintain tight control of funnel health, deal velocity, and forecasting

Funnel Conversion & Execution Excellence

• Own conversion performance across the full funnel from web‑to‑lead through to funded account
• Diagnose and remove friction across sales, onboarding, and funding journeys
• Partner with Marketing, RevOps, and Client Onboarding to optimise throughput
• Treat conversion improvement as a core leadership responsibility

Team Leadership & Performance Management

• Lead and develop the Direct B2B sales organisation (inbound and outbound)
• Set clear activity, quality, and outcome standards
• Build a high‑accountability, metrics‑led sales culture
• Coach managers and ICs to perform consistently

Go‑to‑Market & Sales Operations

• Work closely with Marketing on demand quality, routing, and prioritisation
• Partner with RevOps and Technology to improve CRM discipline and automation
• Reduce administrative burden on sellers
• Ensure sales process is simple, repeatable, and scalable

Forecasting, Data & Discipline

• Own forecast accuracy for the Direct channel
• Inspect leading indicators such as conversion, velocity, and drop‑off
• Use data to identify bottlenecks and coach improvement
• Provide clear reporting to CSO, ExCo, and the Board

Customer Experience, Suitability & Governance

• Ensure direct sales reflect Insignis’s regulatory and suitability standards
• Balance speed with quality without compromising outcomes
• Partner with Client Services to ensure smooth onboarding and funding
• Protect Insignis’s reputation while scaling volume

Experience & Background

• Senior sales leadership experience in B2B direct sales environments
• Proven track record scaling inbound and outbound sales motions
• Strong understanding of funnel economics and conversion optimisation
• Experience operating in regulated or high‑scrutiny environments
• Comfortable leading teams in fast‑paced, metrics‑driven settings

Leadership Attributes

• Execution‑led and outcome‑focused
• Data‑driven and analytically strong
• Operationally rigorous and systems‑minded
• Calm under pressure
• Values‑led with strong customer focus

Benefits Of The Job

• Competitive compensation
• 25 days holiday (exc. Bank holidays)
• Pension contributions
• Private medical insurance
• Employee health and wellness discounts
• Cycle to Work Scheme
• Monthly team lunches