Sales and Commercial Manager Full Time NEW

About Factra

Factra is a UK-based FMCG manufacturer headquartered in Manchester, producing a range of consumer products including vape and CBD e-liquids and nicotine pouches.

The Role

We are looking for a driven, hands-on Sales and Commercial Manager to take ownership of our trade sales across vape, CBD, and pouch product lines. This is a rare opportunity to join a growing manufacturer at a pivotal stage, shaping commercial strategy while also being an active and capable seller yourself.

You will report directly to the Director and work closely with operations and product teams. The role is primarily field-based with a minimum of one to two days per week at our Manchester office.

Key Responsibilities

• Own and drive wholesale and trade sales across our vape, CBD, and pouch ranges
• Develop and execute a commercial strategy to grow B2B revenue and expand our account base
• Actively prospect, pitch, and close new accounts – this is a selling role, not just a strategic one
• Manage and grow existing wholesale and trade relationships
• Identify market opportunities and provide regular insight to the Director on trends, competitor activity, and commercial priorities
• Represent Factra and its brands at trade shows, industry events, and customer meetings
• Work closely with the Director to set pricing, terms, and channel strategy
• Collaborate with the marketing and operations teams to ensure trade activity is well-supported and commercially viable

What We Are Looking For

• Proven experience in B2B sales within a directly related industry – vape, nicotine, tobacco, CBD, or adjacent FMCG sectors (essential)
• A track record of personally opening and closing trade accounts, not just managing inherited ones
• Commercial acumen with the ability to contribute to pricing and channel strategy
• Self-sufficient and entrepreneurial – comfortable operating without large marketing budgets or extensive support infrastructure
• Strong relationship builder with retailers, wholesalers, and distributors
• Confident communicator with experience presenting to buyers and senior decision-makers
• Willing to travel regularly for customer meetings and trade events
• Ambitious, results-driven, and comfortable in a fast-moving SME environment