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500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.The jobWe’re looking for a Creative Producer focused on UGC video for TikTok and Snapchat within the Social Growth team. This role sits at the core of our content engine, responsible for producing and scaling high-performing video assets across organic and paid UA.This is a production-first role. You will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with creators, editors, and UA, you’ll ensure a constant flow of assets that drive installs.Your focus is turning insights into high-volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. The goal is to build a repeatable system that consistently produces top-performing creatives.You’ll be responsible for:Developing and prioritising creative concepts based on performance signals and market insightsTranslating insights into scripts and creative briefsLeading UGC video production across creators, influencers, and editors to deliver consistent outputPartnering with UA to test creatives and evaluate performanceIdentifying winning concepts and scaling them through structured iterationContinuously improving creative output based on results and platform dynamicsYour ExperienceMust-have:2+ years in UGC production or performance creativeStrong experience with TikTok and short-form video productionSolid understanding of creative testing and iteration at scaleExperience working with creators, influencers, or UGC pipelinesAbility to produce high volumes of content without compromising qualityAbility to translate insights into scripts and clear creative briefsHigh ownership mindset with ability to operate at speed and scale outputFluent English with proven experience creating content for US audiencesExperience managing creative production resources, including budgeting and allocationExperience working collaboratively with motion designers and video editorsWhat Success Looks LikeConsistent pipeline of high-quality UGC video assets delivered at speed and volumeClear system for testing and iterating creatives, with fast turnaround cyclesRegular identification and scaling of winning concepts across TikTok and SnapchatIncreased contribution of UGC creatives to paid UA performanceMeasurable improvements in key metrics such as CPI and ROAS driven by creative outputHow We WorkWe’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.What You’ll GetWe support impact with meaningful reward. Here’s what that looks like:Competitive salary and annual reviewsOpportunity to participate in Flo’s performance incentive schemePaid holiday, sick leave, and female health leaveEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parentsAccelerated professional growth through world-changing work and learning supportIn-person collaboration and work in a hybrid model, with 3 days per week spent in the office5-week fully paid sabbatical at 5-year FloversaryFlo Premium for friends & family, plus more health, pension and wellbeing perksDiversity, equity and inclusionOur strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
