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500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.The jobWe’re looking for someone who sits at the intersection of creators, creative, and paid social – gets TikTok at a native level, can scale UGC pipelines, and knows how to turn data into better briefs, content, and results.As a Creator Partnerships Manager, you’ll manage a scalable UGC pipeline for paid social, working closely with creators and internal production teams to continuously test, iterate, and improve performance.You’ll also need a deep understanding of TikTok-native content and culture – what feels organic, what grabs attention instantly, and what converts.What You’ll Be DoingLaunch and manage briefs via TikTok One and other creator marketplacesBuild and manage a network of in-house creatorsEstablish creator strategy (personas, roles, segments) Develop and own creative strategyBuild and maintain a consistent UGC production pipelineDevelop clear, performance-driven briefsPartner closely with the production team on editing, iterations, and scaling winning creativesOversee high-volume content output with fast turnaround timesAnalyze creative performance (CTR, hooks, conversions) to identify winning patternsTranslate insights into new briefs, iterations, and testing frameworksProvide structured, actionable feedback to creators to improve performance over timeCollaborate with paid media teamsWhat We’re Looking For2–5 years in influencer marketing, UGC, or performance creative rolesStrong understanding of paid social performance driversHave experience optimizing content specifically for paid ads, not organicExperience using TikTok OneStrong understanding of TikTok-native content – trends, hooks, formats, and storytelling styles.Experience managing content pipelines at scale (multiple assets, fast testing cycles)Experience managing and collaborating with creatorsComfortable working cross-functionally with production/editing teamsHighly organized and detail-oriented in a fast-paced environmentHow We WorkWe’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.What You’ll GetWe support impact with meaningful reward. Here’s what that looks like:Competitive salary and annual reviewsOpportunity to participate in Flo’s performance incentive schemePaid holiday, sick leave, and female health leaveEnhanced parental leave and pay for maternity, paternity, same-sex and adoptive parentsAccelerated professional growth through world-changing work and learning supportIn-person collaboration and work in a hybrid model, with 3 days per week spent in the office5-week fully paid sabbatical at 5-year FloversaryFlo Premium for friends & family, plus more health, pension and wellbeing perksDiversity, equity and inclusionOur strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
